Senior Digital & Marketing Analyst

Signature Aviation

2d

About The Position

The Senior Digital & Marketing Analyst is responsible for measuring, optimizing, and analyzing marketing and digital initiatives across channels to drive measurable business outcomes. This role owns digital performance reporting, with a strong emphasis on analyzing individual user behaviors on our website to enable targeted, data-driven personalization strategies that enhance customer engagement, loyalty, and revenue growth. The analyst will build robust data pipelines in BigQuery, merge datasets using SQL and visualization tools like Power BI, and derive actionable insights from user sessions, conversion metrics, and cross-channel performance. This position collaborates closely with IT, Marketing, Sales, and Digital leaders to translate insights into personalized campaigns and continuous improvements.
This role maximizes the return on digital and marketing investments by delivering precise performance insights, enabling personalized user experiences based on website usage, and driving targeted execution. The Senior Digital & Marketing Analyst directly contributes to enhanced customer engagement, loyalty, retention, and revenue growth through bridging advanced analytics with strategic personalization.

With more than 225 locations worldwide, Signature Aviation is the largest global network of private aviation terminals, delivering safe, convenient, and elevated experiences to those we serve. As a premier hospitality organization and a certified Great Place to Work™, we are committed to redefining private air travel. Our nearly 6,000-strong team of aviation experts and enthusiasts is dedicated to delivering excellence to our guests and communities, and it starts with taking care of our team. Signature provides a variety of benefits, programs, and resources to support our team members’ overall well-being and professional development. We proudly volunteer and give back, focusing on elevating the neighborhoods where we operate, empowering the next generation of aviation professionals, and supporting our veterans.
From your health to your financial wellness, there are several benefits for you and your family when joining Signature Aviation.

Responsibilities

• Measuring, optimizing, and analyzing marketing and digital initiatives across channels
• Owning digital performance reporting
• Analyzing individual user behaviors on our website
• Enabling targeted, data-driven personalization strategies
• Building robust data pipelines in BigQuery
• Merging datasets using SQL and visualization tools like Power BI
• Deriving actionable insights from user sessions, conversion metrics, and cross-channel performance
• Collaborating closely with IT, Marketing, Sales, and Digital leaders
• Translating insights into personalized campaigns and continuous improvements
• Delivering precise performance insights
• Enabling personalized user experiences based on website usage
• Driving targeted execution
• Contributing to enhanced customer engagement, loyalty, retention, and revenue growth through bridging advanced analytics with strategic personalization

Benefits

• Medical/prescription drug, dental, and vision Insurance
• Health Savings Account
• Flexible Spending Accounts
• Life Insurance
• Disability Insurance
• 401(k)
• Critical Illness, Hospital Indemnity and Accident Insurance
• Identity Theft and Legal Services
• Paid time off
• Paid Maternity Leave
• Tuition reimbursement
• Training and Development
• Employee Assistance Program (EAP) & Perks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees