Digital Marketing Analyst

IXL Learning•San Mateo, CA

4d•Hybrid

About The Position

IXL Learning is looking for a passionate Digital Marketing Analyst to join our digital advertising team. In this role, you will help build and manage ad campaigns for the top brands in edtech, including IXL, Rosetta Stone, Education.com, and TPT. You’ll report directly to the Director of Digital Advertising and collaborate closely with a small team of analysts to craft, launch, measure, and optimize all of our ads. You'll balance your time between the creative and quantitative, writing copy and managing graphic design cases but also analyzing and presenting data. This is a rare opportunity to quickly get hands-on, build skills, and play a meaningful role in connecting learners around the world with truly impactful edtech tools. #LI-GW1 We’re looking for new talent with strong potential. Our ideal candidate is a gifted writer, a pro at Excel and Google Sheets, extremely detail-oriented, and naturally curious about advertising, consumer psychology, and the ways technology is transforming how students learn. Bring your creativity and analytical skills and we’ll support your growth with on-the-job training and mentorship. This is a full-time entry-level marketing position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.

Requirements

BA/BS degree with some experience in SEM, marketing, or data analysis
Strong analytical skills
Natural critical-thinking and problem-solving skills
Excellent writing and editing skills with a keen attention to detail
Intuition for marketing, someone who loves thinking about what gets a concept to really click for a consumer
Fluency in Excel and Google Sheets, especially Pivot tables
Go-getter mindset, proactive and driven
Creativity and curiosity
Fast learner with solid organizational skills
A passion for education and a desire to help us bring meaningful edtech to students around the world

Responsibilities

Building and monitoring ad campaigns in Google, Bing, Facebook, TikTok, and more digital advertising platforms
Analyzing performance data to help us hone our strategy
Writing clear, effective ads for diverse audiences across all of IXL’s brands
Designing and implementing tests to help us understand what kinds of copy, landing pages, audiences, and other factors make a clear impact on ad performance
Participating in team brainstorms for new campaign creative
Collaborating with our graphic design team to produce engaging creative
Meeting regularly with marketing team leaders for input on your work
Presenting your findings to other marketing and product team team members
Owning campaign strategy as you gain experience, taking the lead on choosing what projects to invest in and where to scale back
Thinking strategically about every detail and how it will impact performance, from the length of a YouTube video to the exact wording we use to pitch a new AI tool to the way a piece of influencer content may seem native to Instagram but not native to TikTok