Digital Marketing Analyst II

Sub-Zero Group•Madison, WI

About The Position

Renowned for its uncompromising quality and innovation in luxury appliances, Sub-Zero Group has a legacy of excellence in creating high-end refrigeration, cooking, and dishwashing products. Our marketing organization is highly collaborative and continuously advancing its digital capabilities to deliver experiences that reflect the quality and innovation of our products. The Digital Marketing Analyst II plays a key role on the Marketing Operations team, delivering exceptional execution and alignment across stakeholders. The ideal candidate thrives in managing multiple projects simultaneously, excels at bridging communication between distributed teams, and brings a strong foundation in digital marketing and CRM technologies. This role coordinates email campaign execution through our marketing automation platform and supports broader CRM initiatives.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field (preferred)
3-5 years of experience in marketing, with emphasis on digital marketing or campaign coordination
Hands-on experience with CRM platforms and email marketing tools
Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Excellent written and verbal communication skills with experience working cross-functionally
High attention to detail and commitment to quality
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Highly organized with strong prioritization skills to manage multiple projects.
Proactive communicator who bridges gaps and sets clear expectations.
Self-starter with a focus on process improvement and problem-solving.
Adaptable and quick to learn new technologies in a dynamic environment.

Nice To Haves

Experience with Marketo marketing automation platform
Familiarity with project management methodologies and tools
Understanding of marketing analytics and reporting
Experience working with marketing agencies
Comfort using AI tools to enhance productivity and streamline marketing workflows

Responsibilities

Coordinate email marketing requests between regional marketers and the corporate marketing team using Marketo platform
Review, adjust, approve, and schedule email campaigns to ensure they meet brand standards and technical requirements
Serve as the primary point of contact for email marketing workflow questions and troubleshooting, responding promptly to inquiries
Proactively coordinate cross-team communication to ensure messaging alignment and prevent email campaign scheduling conflicts
Manage campaign timelines and ensure all deliverables are completed on schedule
Manage multiple concurrent marketing projects, including email nurture campaigns, CRM data initiatives, and collaboration with web analytics team
Collaborate with internal teams including sales, CRM specialists, creative, digital marketing and analytics, as well as external marketing agencies
Proactively communicate project updates, timelines, deliverables, and potential roadblocks to stakeholders
Maintain organized project documentation and workflow processes
Field CRM-related inquiries from marketing team members and coordinate with cross-functional partners to provide answers
Support regional marketers with CRM data quality initiatives, including updates to contact information, job titles, account ownership, and other key fields
Collaborate with channel team to manage production and distribution of monthly department email newsletter
Build and modify web landing pages using corporate landing page platform to support marketing campaigns
Provide operational CRM support as needed, including email list management and inbox monitoring
Contribute to process improvement efforts and CRM optimization projects