Digital Marketing Analyst

Westinghouse Electric Company, LLC•Newland, NC

1d•$50 - $54•Hybrid

About The Position

Are you interested in being part of an innovative team that supports Westinghouse's mission to provide clean energy solutions? At WECTEC Staffing Services, a wholly-owned subsidiary of Westinghouse Electric Company LLC, we recognize that our employees are our most valuable asset and we seek to identify, attract and recruit the most qualified talent while recognizing and encouraging the value of diversity in the global workplace. Opportunity Overview: Location: Denver, CO or Minneapolis, MN Work Arrangement: Hybrid (In‑office Tuesday–Thursday) Contract: 12 months, with potential extension As a Marketing Analyst II, you will support digital, web, and marketing analytics for our Communications and Marketing organization. Your work will focus on interpreting digital performance metrics, understanding customer behavior, and building reporting that helps guide marketing strategy and improve customer experience. You will play an essential part in connecting marketing performance to relevant insights, empowering teams with clear data and reporting across channels and campaigns.

Requirements

Bachelor's degree (Marketing, Business, Statistics, Computer Science, or related field).
3 years of hands‑on marketing, digital, or web analytics experience.
Practical experience using Google Analytics (required).
Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
Experience with statistics and marketing performance metrics.

Responsibilities

Analyze digital, web, and marketing campaign performance to identify trends and opportunities.
Use Google Analytics and other analytics platforms to evaluate web traffic, impressions, clicks, customer behavior, and overall digital experience performance.
Interpret marketing KPIs including CTR, CPM, video views, partial video views, impressions, and engagement metrics.
Build weekly and monthly reporting dashboards and summaries.
Compile trend analyses and provide meaningful interpretations that support our decisions.
Use internal tools and vendor outputs (such as Medallia and Carmichael Lynch report) to integrate and enhance reporting.
Present insights to internal partners to help improve customer experience and marketing effectiveness.
Work collaboratively to integrate marketing data sources and support data understanding across platforms.
Maintain accurate, well‑structured reporting deliverables in Excel, PowerPoint, and other internal systems.
Support ongoing improvements to analytics processes and documentation.