Digital Marketing Analyst

LV Collective•Austin, TX

9d•Onsite

About The Position

Are you the kind of marketer who opens a dashboard the way other people open social media, just to see what's happening? Are you someone who loves finding the insight buried in the data and then actually doing something about it? If so, LV Collective might be the perfect place for you. We're a fast-growing, energetic company with a passion for design and cutting-edge innovation. The right candidate is equal parts analyst and builder, someone who gets genuinely excited about owning something, figuring it out, and making it better than it was before. This role comes with real ownership. You'll run our analytics function, shape our content strategy, and be one of the key people driving how we show up digitally. You'll also be at the front of our AI efforts, not just using the tools but building with them.

Requirements

2-3+ years of experience in digital marketing, marketing analytics, SEO, or a related field
Bachelor's degree in Marketing, Communications, Business, or a related field
Proven experience using data to inform and improve content or campaign strategy
Proficiency with analytics tools: GA4, Search Console, SEMrush or Ahrefs
Experience with marketing automation tools like HubSpot or Mailchimp
Strong enough writing and editing skills to create and refine content independently
Familiarity with SEO best practices and how search algorithms are evolving with AI
Hands-on experience with AI tools (ChatGPT, Claude, etc.) and genuine curiosity about building with them, not just using them
Comfortable working in evolving systems and contributing to process improvement

Nice To Haves

You have built custom AI agents, GPTs, or automated marketing workflows
You have a deep understanding of generative AI and its impact on search rankings and content discovery
You have a point of view on where AI is taking digital marketing and you are excited to help shape our approach
You enjoy helping others learn and adopt new tools and processes
You love feedback and thrive in a highly collaborative environment

Responsibilities

Own the analytics function for the entire marketing team: track sessions, bounce rates, conversions, and lead quality across all channels
Build dashboards that actually get used, presenting performance insights in a way that drives real decisions
Evaluate campaign performance end-to-end and turn findings into a clear path forward
Continuously test and refine strategies, running A/B tests on headlines, CTAs, landing pages, and email subject lines
Stay on the cutting edge of AI trends and search landscape changes, testing and optimizing content for both traditional SEO and emerging generative search experiences
Research, report, and analyze SEO performance data and translate findings into prioritized action plans
Conduct keyword research and develop data-driven content briefs
Continuously refine content strategy to improve search visibility and user experience as algorithms evolve
Build and manage a content/editorial calendar that attracts a qualified audience to our owned properties
Write and edit content for our learning center, website, and email campaigns, informed by what the data says works
Write copy for marketing collateral, web pages, presentations, and other digital and print materials
Research and write compelling award nominations that showcase what makes LV Collective exceptional
Assist with content strategy development, including pillar content campaigns and client persona creation
Proofread and copy-edit marketing materials for clarity, tone, spelling, grammar, and AP style consistency
Help support and guide intern content contributors within established workflows
Leverage AI-assisted workflows (prompt engineering, custom GPTs, and custom AI agents) to improve efficiency and scalability without sacrificing quality
Actively experiment with new tools, bring back what works, and help the team adopt new ways of working
Optimize marketing automation and lead nurturing processes through email, content, and landing pages
Assist with inbound marketing strategies including lead scoring, progressive profiling, and internal campaigns
Manage marketing and sales lists and develop targeted lists as needed
Assist with website updates and maintenance, especially blog posts, case studies, and bios
Assist with other duties and special projects as assigned