Senior Digital Analyst

Americas Test Kitchen•Boston, MA

1d•$65,000 - $77,500•Hybrid

About The Position

We're seeking a Senior Digital Analyst to join our team and drive data strategy and analytics for our digital content ecosystem. This role is critical in transforming how we understand and optimize our presence across YouTube, OTT platforms, and social media channels. You'll be the bridge between data and strategy, turning complex metrics into clear, actionable insights that drive content decisions and business growth.

Requirements

5+ years of experience in digital analytics, with significant focus on video content and social media platforms
Expert-level proficiency with YouTube Analytics and at least two years of hands-on experience with platforms like Emplifi, Tubular, GA4, Mixpanel, or similar analytics tools
Proven track record of building automated dashboards and reporting systems (experience with Looker Studio & Tableau)
Strong analytical skills with the ability to derive actionable insights from large, complex datasets
Excellent communication skills with the ability to present data findings to diverse audiences
Self-starter mentality with the ability to work independently and manage multiple priorities

Nice To Haves

Experience with OTT platform analytics (Tubi, Amazon Prime Video, Netflix, Roku, Apple TV, etc.)
SQL knowledge for data manipulation and analysis
Background in content strategy, digital media, or entertainment
Understanding of video production workflows and content optimization techniques
Experience with A/B testing and experiment design
Familiarity with marketing analytics, campaign measurement, and attribution modeling

Responsibilities

Own the analytics framework for YouTube, OTT platforms, and social media channels, ensuring we're measuring what matters
Design and maintain automated dashboards and reporting systems that deliver real-time insights to marketing, content, video production, and executive teams
Build scalable reporting solutions that reduce manual work while increasing the depth and accessibility of insights across the organization
Support marketing analytics initiatives by measuring campaign performance, audience acquisition, and engagement across digital channels
Conduct comprehensive performance analyses across all digital channels using tools including Emplifi, Tubular, YouTube Analytics, GA4, Mixpanel, Looker Studio, and native streaming platform analytics
Identify content performance patterns, audience behaviors, and growth opportunities through deep-dive investigations into viewership data, engagement metrics, and audience demographics
Perform competitive and industry benchmarking to contextualize our performance and identify emerging trends
Support marketing analytics initiatives by measuring campaign performance, audience acquisition, and engagement across digital channels
Provide insights on audience segmentation, targeting strategies, and messaging effectiveness to inform marketing planning and execution
Translate complex data findings into clear, compelling narratives and strategic recommendations for both technical and non-technical stakeholders
Partner with content, marketing, and product teams to test hypotheses, evaluate new content formats, and optimize distribution strategies
Drive data-informed decisions on content investments, including recommendations to sunset underperforming series, develop new formats, or adjust content structure and pacing
Provide analytical support for budget planning, forecasting, and goal-setting across digital channels