Senior Digital Media Analyst
About The Position
We’re looking for a Senior Digital Media Strategist to lead the next evolution of our performance team, partnering closely with clients to shape strategy and execution across cross-platform paid channels. This is an exciting opportunity for a skilled, client-focused marketer to grow in a fast-paced, high-growth environment while making a real impact. Why Join IDX? Not Just Any Brands: See your work come to life for iconic brands like Wharton Executive MBA and Swift Transportation. Collaborative Spirit: Work alongside passionate innovators who share your thirst for progress. Continuous Learning: Grow your skills with ongoing training, mentorship, and the freedom to experiment. Fast Paced & Fun: Thrive in a dynamic environment where big ideas and bold action collide. Cutting-Edge Technology: Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling! Global Presence: We Get It Done morning, day and night with offices across multiple time-zones! We're looking for a high will / high strategic skill Senior Digital Media Strategist to support our Director, Paid Media in leading the next evolution of performance marketing at IDX. This is not a "support" role; it is a position defined by strategy and the ability to own cross-platform paid channels. As a T-Shaped Marketer, you will maintain deep, expert-level execution in at least two primary platforms (e.g., Google and Meta) while possessing a broad ability to apply data-driven logic across the entire digital ecosystem. You will move fluidly between accounts as needed, ensuring our strategy remains cohesive across platforms.
Requirements
- 3+ years of hands-on agency experience managing Paid Media across multiple channels.
- Expert Proficiency in at least two primary platforms (Meta Ads Manager and Google Ads).
- Technical Mastery: Strong understanding of universal tracking logic, including GTM, GA4, platform pixels, CAPI, and attribution modeling.
- High Strategic Skill: Proven ability to look at a complex account and suggest optimizations rather than asking "What is the ask?"
- Communication: Ability to present complex performance data to internal stakeholders and clients with clarity and confidence.
Nice To Haves
- Experience with Programmatic media platforms (DV360, The Trade Desk).
- Experience implementing or managing departmental SOPs to standardize team-wide delivery.
Responsibilities
- Multi-Platform Ownership: Lead the end-to-end strategy, setup, and optimization for complex accounts across Meta and Google Ads, moving beyond "awareness" into full-funnel execution.
- Performance Benchmarking: Manage campaign pacing and budget oversight while hitting client KPIs through proactive tactical adjustments.
- Ad Psychology: Partner with creative teams to brief and test ad formats informed by buyer psychology and AI-driven use cases, rather than relying solely on platform best practices.
- Strategic Pivot Ability: Re-forecast and reframe performance stories when external factors shift or platform changes disrupt trends.
- Cross-Channel Synthesis: Conduct gap analyses between Search and Social to identify audience overlaps and untapped opportunities for integrated media plans.
- Data Storytelling: Translate raw data into Executive-Level Insights that explain the why behind the numbers and clearly define the next move.
- Systems Thinking: Work within and optimize standardized frameworks to ensure work is scalable and can be picked up by any team member.
Benefits
- 20 days PTO, plus 10 public holidays and 2 floating days (so much to celebrate!)
- Hybrid working (Tue/Wed/Thu in office), plus flexibility for when life happens
- Dog friendly office, plus competitive rates on pet insurance for your furry friends
- An extensive menu of health care options and providers incl. medical, dental and vision; available on your first day!
- Mental Health support including company Employee Assistance Program
- Flexible parental leave
- Paid community volunteer days (incl. school plays and trips)
- Variety of competitive insurance policies incl. short/long term disability and legal
- 401k retirement plan with company match
- Employee perk program giving access to a wide variety of online discounts
- Culture Committee focused on regular social, educational and community based activities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
