Senior Manager, Digital Media & Communications

Active Minds•Washington, DC

23h•$77,000 - $108,000•Hybrid

About The Position

The Senior Manager, Digital Media & Communications provides strategic leadership, campaign oversight, and performance reporting for Active Minds’ digital presence including social media, long-form video, and paid advertising strategy, as well as communications channels including blogs, emails, and newsletters. Reporting to the Director, Marketing & Communications, this role oversees a growing digital team, including the Manager, Digital Media & Communications and four additional members, including two Senior Associates and two Associates. This role is responsible for ensuring Active Minds’ digital & communications channels advance organizational priorities, elevate youth and young adult voices, strengthen brand credibility, and position the organization as a thought leader in mental health culture change. ABOUT ACTIVE MINDS Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, we are building a diverse movement of champions committed to improving mental health for all. To learn more about Active Minds, visit activeminds.org.

Requirements

6-8 years of experience in digital media, communications, or marketing, preferably in a nonprofit or mission-driven environment.
4+ years of people management experience.
Expertise in social media & communications strategy, content performance, and analytic reporting.
Excellent written and verbal communication skills.
Familiarity with online tools and platforms including Sprout Social, WordPress, and ClickUp (project management tool).
High digital literacy across platforms, tools, and analytics systems.
Strategic thinker who balances big-picture vision with practical execution.
Storyteller who appreciates that everyone has an important story to tell.
Talented writer and creative communicator, able to maintain and develop Active Minds’ approachable voice.
Strong people manager who values collaboration, clarity, and growth.
Ability to deliver feedback directly and clearly.
Deep understanding of digital storytelling, audience engagement, and nonprofit communications.
Comfortable in public speaking and presenting data, strategy, and learnings to all levels of the organization.
Ability to ghostwrite for Active Minds colleagues and execute on executive thought leadership.
Extensive experience managing social media and communication channels.
Accustomed to working on multiple multi-pronged projects with different deadlines simultaneously.
Ability to communicate effectively and enthusiastically in person, over the phone, and in writing, with fellow staff members, and at all levels of the organization equally (including Executive Leadership, VPs, Directors, Managers, and Associates)
Belief that equity and social justice are important and driven to hear, reflect, and act on this belief.
Passion for youth mental health and digital storytelling.

Responsibilities

Lead the vision, strategy, and evolution of Active Minds’ digital media ecosystem, including social platforms, email communications, blogs, and newsletters.
Ensure digital strategy aligns with organizational goals, program priorities, partnerships, and fundraising efforts.
Identify new opportunities for innovation, platform growth, and audience engagement.
Serve as the lead of the Digital Media & Communications Team, inclusive of one Manager (direct report), two Senior Associates, and two Associates.
Oversee and mentor the Manager, Digital Media & Communications.
Establish clear workflows, expectations, and performance goals for the digital team.
Serve as the strategic point of contact and collaborate closely with PR, Design, Development, Programs, Operations, and Executive Leadership to deliver cohesive campaigns.
Oversee content strategy to ensure consistency with brand voice, accessibility standards, and AP style.
Ensure Active Minds’ digital presence reflects an approachable, inclusive, credible, and youth-centered tone.
Oversee and ensure efficacy in content creation from various perspectives, roles, and voices representing different stakeholders and audiences, for overall communication efforts.
Guide digital storytelling that centers lived experience while safeguarding community wellbeing.
Oversee measurement and reporting of digital performance, paid and organic growth, and engagement trends.
Translate data into insights that inform strategy, reporting, and leadership decision-making.
Share regular performance updates with leadership and key stakeholders.
Oversee management of internal digital & communications campaign recaps as well as organizational project debriefs.
Partner with PR and Executive Leadership to amplify organizational thought leaders through various communication channels including blogs, social media posts, speech writing, etc.