Senior NBY Omni Activation Specialist
About The Position
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries, and push the edges of what can be. The company looks for people who can grow, think, dream, and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders, and innovators. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game. Nike By You (NBY) is Nike’s global customization business, responsible for serving the brand, business, and consumer through self‑expression on relevant product at the right moments. Our goal is to inspire creativity, unlock innovation, and enable personalization—bringing the power of sport to every athlete across all sports and geographies. As Senior NBY Omni Activation Specialist, you will own how NBY shows up for consumers through sport. This role focuses on turning global and seasonal strategy into action—bringing NBY to life through priority sport moments, athlete storytelling, and connected consumer journeys. This is a hands‑on role that requires strong ownership, clear judgment, and the ability to drive work forward through collaboration and influence.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience)
- 5+ years of experience in brand activation, marketing, consumer experiences, or related fields
- Demonstrated experience translating strategy into executed consumer‑facing activations
- Strong understanding of omni‑channel marketing, including digital, retail, and physical experiences, with fluency in digital consumer journeys & touchpoints
- Proven ability to manage multiple initiatives, stakeholders, and timelines simultaneously
- Strong communication, storytelling, and presentation skills
- Consumer‑first mindset with an understanding of sport, culture, and brand expression
- Ability to operate with autonomy while maintaining strong alignment with teammates and leadership
Responsibilities
- Obsess the NBY consumer and moments that matter most
- Translate global and seasonal strategy into clear activation plans
- Execute NBY integrations tied to key sport moments and athletes
- Support athlete‑led NBY storytelling with Sports Marketing
- Share consumer insights with Design, Footwear, and Merchandising
- Deliver connected consumer experiences across digital and stores
- Improve NBY activation processes and ways of working
- Identify opportunities where NBY can help grow the business
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What This Job Offers
Career Level
Senior
Number of Employees
5,001-10,000 employees
