Senior National Account Manager (Hybrid) London

tonies UK Limited

22h•Hybrid

About The Position

At Tonies, we’re on a mission to bring the magic of audio to children everywhere. We are looking for an exceptional Senior National Sales Manager to act as the number two within our sales organisation, partnering closely with the Sales Director to drive the next phase of growth. This role combines hands-on commercial ownership with strategic and analytical leadership. You will lead key retail relationships, shape our retail growth agenda and bring clarity through data to support decision-making at the highest level.

Requirements

Previous experience in FMCG / consumer goods sales or other commercial roles.
Strong proven experience managing and growing national retail and/or e-commerce accounts
Experience in high-growth, multi-channel businesses preferred
Experience of leading a small team
Strong problem-solving skills with a data-driven mindset, able to move from data to insight to action quickly
Strong understanding of pricing, promotions, and customer economics
Advanced Excel/ modelling capabilities (or equivalent)
High level of ownership, pace, and ambition
Comfortable operating in fast-moving, less structured environments
Proactive in identifying and solving problems
Credible with senior stakeholders internally and externally
Strong communicator
Low ego, high impact leadership style

Nice To Haves

Additional background in strategy roles or management consulting is a plus.

Responsibilities

Own and develop key national retail and e-commerce accounts
Lead commercial negotiations and customer planning
Deliver against revenue, margin, and distribution targets
Support execution of the overall retail and channel strategy
Partner with the Sales Director to define where and how we grow in Retail
Identify and size opportunities across: Grocery, specialty retail, and online marketplaces
Identify and size opportunities across: New customers, channels, and geographies
Develop business cases and translate strategy into execution
Own forecasting, budgeting, and performance tracking for Retail
Build robust frameworks, e.g. for customer and channel profitability, promotional effectiveness and ROI
Optimise assortment, pricing, and promotional activity using data
Translate data into clear insights and actions for leadership
Line manage 1-2 National Account Managers
Act as a key interface between sales, marketing, finance, and supply chain
Ensure commercial plans are aligned with operational execution
Act as a trusted second-in-command
Represent the Sales Director in internal and external settings
Lead projects and initiatives on their behalf
Step in to run the function when required