Senior Meta Strategist (Remote US) -Future Opening

Directive•Irvine, CA

10d•Remote

About The Position

Directive Consulting is a leading B2B marketing agency specializing in driving business results for over 420 B2B brands. Operating through Performance, Communications, and Commerce divisions, the agency utilizes its DiscoverabilityOS™ methodology to align brand and demand across Technology, Industrial, and Services verticals. Directive is seeking forward-thinking individuals who thrive in fast-paced environments, are analytical, enjoy storytelling, and are passionate about impactful B2B marketing. The Paid Strategist role is client-facing, responsible for daily deliverables, strategy creation and management, and communication with clients and internal teams for Paid Social execution. This role offers experience in building high-performing Paid strategies for B2B businesses.

Requirements

2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads or Meta Ads
Understanding of different Ad Units within the LinkedIn or Meta Platform such as conversation ads, document ads, CTV and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager or Meta Campaign Manager Zoominfo, 6Sense, and more
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title etc.
Proven and measurable success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality-obsessed and have not lost your soul for advertising

Nice To Haves

Travel to visit clients approximately once per year, per client or as needed

Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Benefits

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
100% employer-paid plan for you and a 50% employer contribution for your dependents
Access to certified therapists through Spring Health
Membership to Headspace
Physical therapy through Omada
Fertility support through Carrott
Thousands of Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, which scales in total amount over time