Senior Merchandising Specialist - Local

TAG - The Aspen Group•Chicago, IL

13d•$68,000 - $80,000

About The Position

The Aspen Group (TAG) is seeking a strategic and results-oriented Senior Merchandising Specialist to support our local merchandising strategy and execution. This role will build digital experiences, improve the patient journey, and maximize conversion rates in a hyper local way. Working closely with cross-functional teams, SEO agencies and AIO platforms, this role will be responsible for best-in-class merchandising, monitoring site metrics, identifying trends, and implementing data-backed improvements to boost product discoverability and overall site experience as well as Google Business Profile management. This role requires a highly organized self-starter who is comfortable building and maintaining scalable systems, workflows, and documentation across multiple concurrent initiatives.

Requirements

2+ years of experience in site merchandising, e-commerce, or digital marketing
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Bachelor’s degree in Marketing, Business, E-commerce, or a related field
Proficiency in web tools such as Google Analytics, Tableau, or similar platforms
Strong analytical skills with experience using data to drive decision-making and optimize merchandising strategies
Excellent attention to detail and ability to multi-task in a fast moving environment
Excellent communication and leadership skills, with the ability to influence cross-functional teams
Proficiency in e-commerce platforms, PIM tools, and analytics platforms (e.g., Salsify, Hybris, Google Analytics, Adobe Analytics)
Exceptional organizational and project management skills, with the ability to build and maintain structured workflows across multiple stakeholders and initiatives.

Responsibilities

Support the broader Merchandising team in managing the local digital strategy for ClearChoice
Generate and share insights, learnings and best practices utilizing data, insights, and industry analysis to continually refine merchandising strategies and campaign designs, optimizing engagement, conversion rates, and ROI
Create compelling, localized merchandising experiences that drive customer engagement
Manage Doctor profiles, center detail pages and Google Business Profiles for each center maintaining best in class setup and work product
Partner with Digital Performance team to develop and continuously optimize suite of business reports to identify merchandising opportunities to increase site conversion and patient engagement; including conversion rate optimization ideas
Monitor competitor web experiences and industry trends to identify innovative merchandising opportunities
Develop and maintain effective workflows, processes, and timelines for merchandising activities, ensuring efficient and flawless execution of all merchandising initiatives
Create scalable operational frameworks and documentation that improve visibility, consistency, and execution across local merchandising initiatives.