Senior Merchandising Specialist - Local

The Aspen Group•Chicago, IL

12d

About The Position

The Aspen Group (TAG) is a leading retail healthcare business support organization. This role supports the local merchandising strategy and execution, focusing on building digital experiences, improving the patient journey, and maximizing conversion rates in a hyper-local manner. The Senior Merchandising Specialist will collaborate with cross-functional teams, SEO agencies, and AIO platforms to ensure best-in-class merchandising, monitor site metrics, identify trends, and implement data-backed improvements. This role also involves Google Business Profile management and requires a highly organized self-starter capable of building and maintaining scalable systems, workflows, and documentation for multiple concurrent initiatives.

Requirements

2+ years of experience in site merchandising, e-commerce, or digital marketing.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Bachelor’s degree in Marketing, Business, E-commerce, or a related field.
Proficiency in web tools such as Google Analytics, Tableau, or similar platforms.
Strong analytical skills with experience using data to drive decision-making and optimize merchandising strategies.
Excellent attention to detail and ability to multi-task in a fast-moving environment.
Excellent communication and leadership skills, with the ability to influence cross-functional teams.
Proficiency in e-commerce platforms, PIM tools, and analytics platforms (e.g., Salsify, Hybris, Google Analytics, Adobe Analytics).
Exceptional organizational and project management skills, with the ability to build and maintain structured workflows across multiple stakeholders and initiatives.

Responsibilities

Support the broader Merchandising team in managing the local digital strategy for ClearChoice.
Generate and share insights, learnings, and best practices utilizing data, insights, and industry analysis to continually refine merchandising strategies and campaign designs, optimizing engagement, conversion rates, and ROI.
Create compelling, localized merchandising experiences that drive customer engagement.
Manage Doctor profiles, center detail pages, and Google Business Profiles for each center, maintaining best-in-class setup and work product.
Partner with the Digital Performance team to develop and continuously optimize a suite of business reports to identify merchandising opportunities to increase site conversion and patient engagement, including conversion rate optimization ideas.
Monitor competitor web experiences and industry trends to identify innovative merchandising opportunities.
Develop and maintain effective workflows, processes, and timelines for merchandising activities, ensuring efficient and flawless execution of all merchandising initiatives.
Create scalable operational frameworks and documentation that improve visibility, consistency, and execution across local merchandising initiatives.