Senior Media Strategist

Major Tom Agency•,

4d•CA$80,000 - CA$90,000•Remote

About The Position

Major Tom is a full-service digital marketing agency designed to help organizations thrive in a complex landscape. With headquarters in Vancouver and Toronto, the agency operates on Pacific or Eastern Daylight Time. Major Tom is comprised of industry specialists in media, marketing, web, and creative, who share a belief in passion and accountability for delivering exceptional work. The team values humility, an open mind, and a positive attitude, fostering an informal yet professional environment where members care about each other. The agency is committed to equal opportunity and fair treatment, prohibiting discrimination and welcoming applications from people with disabilities, with accommodations available upon request.

Requirements

5+ years of experience in a paid media role strictly within an agency environment.
Proven track record of developing and leading 7-figure paid media campaign strategies, managing and dynamically reallocating budgets across multiple platforms simultaneously.
Hands-on execution experience across SEM, paid social, programmatic, radio, CTV/linear TV, and digital out-of-home.
Extensive experience presenting high-level strategies, annual plans, and performance reports to senior stakeholders.
History of serving as a mentor to junior team members, providing structured, actionable feedback, and guiding cross-functional project teams.
Demonstrated ability to manage multiple large-scale client accounts simultaneously without sacrificing quality or missing deliverables.
Exceptional organization, clear communication, meticulous attention to detail, and strong time management.
Experience in onboarding into projects quickly and with a proactive and, at times, independent attitude.
Deep expertise in Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok, Reddit, Pinterest, and DV360/CM360.
Deep expertise in Google Analytics, Looker Studio, and Supermetrics to perform analysis of marketing performance.
Familiarity with Nielsen, Comscore, GWI, MRI-Simmons, SEMrush, Rainbarrel, and Foursquare.
Must complete, pass, and maintain Google and Microsoft certifications annually.

Nice To Haves

Experience supporting net-new sales pitches.
Conceptual understanding of Google Tag Manager and BigQuery (technical implementation not required).
Experience with Vistar, Amazon, and Magnite is a strong asset.

Responsibilities

Develop data-driven paid media plans, defining channels, targeting, performance forecasting, and budget allocations in alignment with complex client objectives.
Own the technical configuration and day-to-day management of campaigns. Troubleshoot errors, pace budgets, and proactively pivot settings (bids, creative, audiences) to drive KPI efficiency.
Build data sets and lead client performance calls, translating raw data into insights and tactical recommendations. Own the Paid Media section of monthly, quarterly, and annual business reviews, translating raw data into actionable tactics.
Facilitate client workshops to uncover strategic solutions, coordinate onboarding tasks, and conduct initial account audits.
Execute thorough quality assurance processes on channel and campaign setups to verify technical accuracy, tracking event integration, and alignment with strategic intent.