Senior Media Planner

POPPIN JAY INC DBA BLUE CHIP•Northbrook, IL

7d•$70,000 - $80,000•Hybrid

About The Position

The Senior Integrated Media Planner is a full time role responsible for the strategic development and execution of integrated media opportunities with current clients, as well as the management/oversight of the media planning, buying, implementation, and performance analysis for their campaigns. The Senior Integrated Media Planner is expected to continuously challenge themselves, their client(s) & agency counterparts to unite to develop relevant, original, and impactful media strategies and test & learn opportunities that span the full spectrum of media.

Requirements

4+ years of relevant media planning experience required; 2+ years in a media planning role
Demonstrates knowledge of both offline and online media and analytics
Demonstrates experience with shopper marketing
Demonstrates knowledge and understanding of digital disciplines including, but not limited to display, online video, CTV, rich media, programmatic, social media, influencer media, SEM, digital coupons, ad operations etc.
Demonstrates understanding of media planning, negotiation, implementation, and performance analysis
Experience writing and selling in proposals/plans for integrated media efforts

Nice To Haves

bachelor’s degree from an accredited four-year college or university preferred

Responsibilities

Partners with Associate Director, as needed, to develop and implement media strategies
Seeks advice and counsel from SVP, Integrated Planning (SVIP), for proper development of integrated media briefs, objectives & strategies to ensure a strong foundation on which to build an integrated plan.
Develops and implements integrated media strategies—partnering with the Associate Director, and SVIP.
Manages the day-to-day strategic media planning activities for assigned account(s) while engaging oversight and support of Assoc Director, when necessary.
Collaborates with the Integrated Media team and agency cross-functional teams on the development of integrated media campaign strategies and tactical considerations for clients, and be able to speak to the unique ways different strategies and tactics work within a campaign structure
Uncovers / understands client objectives, challenges and needs as it pertains to Integrated Media
Responsible for Integrated Media brief co-development, strategic approach, vendor/partner/publisher proposal evaluation & negotiation, media recommendation development, and presentation to clients
Responsible for campaign oversight; inclusive of, but not limited to regularly reviewing performance with analytics team, optimizations, implications, tracking of the budget and media spends & ensuring proper billing
Develops strong knowledge of the changing media landscape by networking, meeting with and building relationships with new vendor / partners, etc.; understanding the benefits between working with different vendors and be able to clearly provide strategic rationale for all vendor recommendations
Develops & shares media POV’s as needed (both internally & client facing)