Senior Marketing Web Developer

Invicti Security•Boston, MA

6h•Hybrid

About The Position

Invicti Security is seeking an AI-first, Senior Marketing Web Developer to take ownership of their marketing website. This role requires a deep understanding of the website's code, performance, and coordination across teams. The ideal candidate will be hands-on with web platform management, knowledgeable in the broader marketing tech and web stack, and comfortable being the sole point of accountability for a site that generates critical pipeline. This position involves problem-solving and translating needs between technical, operations, and marketing stakeholders, while managing the day-to-day operations of the website as a shared asset across various departments.

Requirements

Hands-on expertise in Webflow or a comparable visual web-development platform, with a track record of building and maintaining production marketing sites.
Experience owning a website’s operations, not just its code — prioritizing requests, coordinating stakeholders, and being accountable for the site as a whole.
Working knowledge of the broader web stack: CMS platforms, tag management, forms, and integrations between the website and marketing/sales tools.
Comfort with web analytics tools (e.g., GA4, and similar) and using data to diagnose funnel issues and prioritize fixes.
Direct experience with marketing websites in a growth or lead-acquisition context — you understand how site structure and content connect to the pipeline.
Practical experience applying AI tools to real web workflows, with a clear sense of where they add value and where they don’t.
Strong written and verbal communication — you can explain technical material to a non-technical stakeholder and vice versa.
Webflow and WordPress Experience; good knowledge of CSS/HTML/JS
Experience managing client-side and server-side aspects of web applications
Tag management (Google Tag Manager) and Website Performance (GA4, Hotjar)
Marketing automation/CRM integrations (HubSpot, Marketo, Salesforce) including forms, lead-routing logic and API and 3rd party integrations
Git or similar version control and workflow platform
Basic understanding of back-end/framework management and application-level code and database design and development

Responsibilities

Design, build, and maintain marketing website pages and components in Webflow (or a comparable visual-development platform), balancing speed with a maintainable, scalable structure.
Act as the central owner of the website — triaging requests, setting priorities, and coordinating with design, content, demand gen, and engineering so changes ship without stepping on each other.
Manage the web stack: CMS, forms, tag management, marketing automation, and third-party integrations, keeping the pipeline between the website and downstream systems (CRM, marketing automation) clean and reliable.
Track site performance, conversion, and funnel drop-off using web analytics tools; turn findings into a prioritized, evidence-backed roadmap of experiments and fixes.
Partner with growth marketing on conversion paths that support lead acquisition — treating the site as a growth channel, not a static brochure.
Use AI tools where they genuinely speed up the work — for example, content variations, QA, personalization, or reporting — and know when a manual, evidence-based approach is the better call.
Keep stakeholders informed on the roadmap, tradeoffs, and status without needing to be asked; be the person others go to for “what’s the state of the website.”
Take on evolving duties and special projects that align with the shifting priorities of the Marketing Department.

Benefits

100% of employee health care, vision and dental premium costs covered
75% of health care and 50% vision/dental premium cost contribution for dependents
Employee Assistance Program: Emotional Support Counseling services - 24/7 Life Coaching, Dependent Care, Elder Care, Financial & Legal Support, Wellness Coaching, New Parent Support
16 week paid leave for birthing parent recovery
4 week paid leave for non-birthing/bonding parent
50% up to 6% company match for 401(k) Savings Plan with 100% annual cliff vesting
Hybrid or Remote Working options
Discretionary Time Off
Quarterly Thrive-Wellness Days
5 days of paid time off each year for volunteer activities
Ongoing recognition & rewards
Culture that emphasizes personal and professional growth