Senior Marketing Technology & AI Manager

Cloudinary

About The Position

Cloudinary is seeking a senior, hands-on Marketing Operations leader to own all platform operations for Marketing. This role involves architecting and operating the MarTech stack to scale pipeline creation, activation, measurement, and cross-functional orchestration. It's a strategic position with deep execution responsibilities, focusing on designing and running the Marketo â†’ Salesforce â†’ data/analytics â†’ engagement ecosystem, managing integrations (Infinigrow, Common Room, AdRoll, etc.), and leading an AI-first approach to orchestration across pipeline creation. The role blends traditional Marketing Ops/Platform ownership with MarTech + AI orchestration, applying and integrating AI features and agents across targeting, segmentation, campaign creation, audience scoring, personalization, conversational experiences, and data hygiene to enhance marketing efficiency and effectiveness.

Requirements

7+ years in Marketing Operations / MarTech with progressive ownership (Sr. Manager or Director).
Proven experience running Marketo + Salesforce at scale (B2B SaaS preferred).
Strong technical fluency: integrations (APIs, ETL), data modeling, CDP/analytics tooling, and experience with ad activation platforms (e.g., AdRoll or similar).
Demonstrated experience designing the lead â†’ account â†’ opportunity flow and working cross-functionally with Revenue teams to improve pipeline outcomes.
Hands-on experience with AI/ML feature implementation in marketing contexts â€” e.g., predictive lead scoring, intent features, content generation pipelines, or model orchestration.
Excellent program management, documentation, and stakeholder communication skills; experience managing vendor relationships and procurement for MarTech stack components.

Nice To Haves

Experience with Infinigrow, Common Room, or other intent/community analytics tools (or comparable platforms).
Engineering experience (SQL, Python, or scripting) or close partnership with data engineering teams.
Experience at a developer/platform company or in media/creative tooling (helps with use cases and GTM alignment).
Salesforce admin/developer certification, Marketo certification, or related vendor certifications.

Responsibilities

End-to-end architecture and operational ownership of Cloudinaryâ€™s marketing tech stack: Marketo, Salesforce, MTA platform, Common Room, AdRoll, and other point solutions. Ensure the stack is secure, scalable, documented, and instrumented for ROI.
Drive AI orchestration across GTM Pipeline Generation: identify high-impact AI use cases, leverage native and non-native agentic capabilities to add leverage to create and accelerate pipeline creation, and operationalize them into campaign flows (e.g., content generation, lead scoring, intent signals ingestion, predictive funnel nudges).
Build and maintain integrations, data models, and automated flows that reliably convert marketing activity into measurable pipeline and influence.
Partner tightly with Demand Gen, Sales Ops, RevOps, Product Marketing, and Customer Success to align on lead definitions, routing, SLA, and closed-loop measurement.
Own platform governance: release cadence, environment management (dev/staging/prod), documentation, security and compliance considerations, and vendor evaluations.