Senior Marketing Technology Administrator

UL Solutions•Northbrook, IL

About The Position

In this role, you will enable Marketo production users to effectively build their Marketo Programs by developing best-in-class templates for Adobe Marketo programs, emails, and landing pages. You will leverage personalization tools and functionality such as trigger-based email programs to increase engagement. You will continuously improve operational data flows including consent management, scoring, multi-touch attribution, data hygiene, and segmentation. Your familiarity with JavaScript, HTML, and CSS will ensure the successful configuration, implementation, and maintenance of all marketing programs and templates within Adobe Marketo. You will act as the marketing automation technology champion and automation strategist with a deep understanding of how Adobe Marketo and other marketing technology integrate into the overall Commercial Technology portfolio. You will work cross-functionally across the organization to define marketing and sales processes and architect systems. You understand how CRM, Data Warehouses, Web, Chat, Webinars, Live Events, Tradeshows, Digital Advertising, Social, and other channels and data sources play together. You understand how Account Based Marketing tools (i.e. Demandbase) work, and how to leverage personalization within the tools. You understand how to improve customer engagement and experience across the entire customer lifecycle in a business-to-business context besides lead generation and have an understanding of how technology can best support account-based marketing (ABM) activities. We are looking for not only a subject matter expert in marketing automation but also a professional with business process experience in applying technology to bring about improvements and resolutions. You will be part of our Commercial Technology team working closely with marketing, sales, and business leadership to create the best possible efficiency gains using state-of-the-art technology and business modeling.

Requirements

Familiarity with JavaScript, HTML, and CSS.
Subject matter expert in marketing automation.
Business process experience in applying technology to bring about improvements and resolutions.
Deep understanding of how Adobe Marketo and other marketing technology integrate into the overall Commercial Technology portfolio.
Understanding of how CRM, Data Warehouses, Web, Chat, Webinars, Live Events, Tradeshows, Digital Advertising, Social, and other channels and data sources play together.
Understanding of Account Based Marketing tools (i.e. Demandbase) and how to leverage personalization within them.
Understanding of how to improve customer engagement and experience across the entire customer lifecycle in a business-to-business context besides lead generation.
Understanding of how technology can best support account-based marketing (ABM) activities.

Responsibilities

Develop best-in-class templates for Adobe Marketo programs, emails, and landing pages.
Leverage personalization tools and functionality such as trigger-based email programs.
Continuously improve operational data flows including consent management, scoring, multi-touch attribution, data hygiene, and segmentation.
Ensure successful configuration, implementation, and maintenance of all marketing programs and templates within Adobe Marketo.
Maintain documentation.
Provide training.
Troubleshoot marketing technology issues.
Execute overall process improvements.
Lead data enhancement initiatives.
Roll out new functionalities in marketing technology.
Ensure compliance with data privacy and other legal requirements.
Act as the marketing automation technology champion and automation strategist.
Define marketing and sales processes and architect systems.
Work cross-functionally across the organization.
Improve customer engagement and experience across the entire customer lifecycle in a B2B context.
Support account-based marketing (ABM) activities with technology.