Senior Marketing Strategy Associate, Small Business Card Acquisition

JPMorgan Chase & Co.•Wilmington, DE

About The Position

Join a team where your analysis directly shapes how we invest, test, and grow. You’ll turn performance signals into clear actions that improve customer outcomes and business results. As a Senior Marketing Strategy Associate in Small Business Card Acquisition, you will analyze digital channel performance, uncover what drives results, and deliver recommendations that shape strategy, testing roadmaps, and optimization priorities. You will partner across analytics, finance, channel owners, and external partners to support customer acquisition and portfolio growth.

Requirements

Bachelor’s degree
3 years of experience in performance marketing, digital marketing analytics, strategy/consulting, or a related role
Experience supporting at least one acquisition channel (paid search, affiliate marketing, paid social, display, or search engine marketing)
Strong analytical and problem-solving skills with demonstrated ability to translate data into business recommendations
Advanced Microsoft Excel and PowerPoint skills, including building executive-ready materials
Strong written and verbal communication skills, including comfort presenting to stakeholders

Nice To Haves

Experience in financial services, financial technology, e-commerce, or another acquisition-focused marketing environment
Familiarity with experimentation, test design, marketing measurement, and attribution concepts
Experience with analytics and visualization tools (for example, Tableau), web analytics platforms, or SQL
Understanding of customer acquisition economics and performance marketing metrics

Responsibilities

Analyze performance across paid search, affiliate marketing, and paid social, including volume, efficiency, and profitability
Identify key drivers (audience, creative, offer, targeting, and funnel drop-off) and recommend actions to improve results
Track and communicate core metrics such as conversion rate, cost per acquisition, return on ad spend, approval rate, and customer value
Monitor customer, competitor, and industry trends to surface opportunities, risks, and strategic implications
Support channel strategy development and initiatives across the small business card portfolio
Partner with channel owners and agencies on test-and-learn plans; define success measures, evaluate impact, and recommend scale or iterate decisions
Improve measurement, reporting, and attribution practices by translating analytics into practical enhancements
Create concise, executive-ready narratives and materials that drive clear decisions
Present insights in an action-oriented way and influence outcomes through data and storytelling