Remote | Senior Marketing Strategy & AI Evaluation Specialist — $55–$75/hour

24-Mag • New York, NY

2d • Remote

About The Position

This is a specialized full-time consulting opportunity for US-based senior marketing professionals with deep experience in brand strategy, growth marketing, performance marketing, and structured evaluation of AI-generated content. This role supports a high-impact generative AI initiative focused on improving how advanced models reason about real-world marketing challenges. Selected professionals will design rigorous marketing tasks, evaluate model outputs against structured criteria, develop scoring frameworks, and provide practical feedback grounded in senior-level brand, growth, and campaign experience.

Requirements

• At least 8 years of dedicated professional experience in marketing
• Senior-level expertise in brand strategy, growth marketing, performance marketing, campaign strategy, or related areas
• Experience working within a recognised consumer brand, agency, technology company, or comparable organisation
• Prior hands-on experience evaluating LLM or AI-generated outputs using structured rubrics or scoring criteria
• Demonstrable career progression into senior manager, director, vice president, or comparable leadership responsibilities
• Strong commercial judgment and the ability to evaluate complex marketing decisions
• Excellent written and verbal communication skills
• Reliable availability for at least 35 hours per week during weekdays
• Prior experience evaluating AI or LLM outputs against structured rubrics is required
• Immediate availability is preferred

Nice To Haves

• Experience working with globally recognised brands, major agencies, or high-growth technology companies
• Background in consumer packaged goods, retail, digital platforms, media, advertising, or e-commerce
• Experience creating structured scoring rubrics, evaluation guidelines, or quality frameworks
• Familiarity with model training, human-feedback workflows, annotation, or AI quality assurance
• Strong understanding of customer research, positioning, acquisition, retention, and marketing measurement
• Experience reviewing campaign briefs, strategic plans, creative concepts, or performance reports
• Previous collaboration with product, analytics, research, engineering, or data-science teams
• Graduate-level education in marketing, strategy, business, or management may be helpful
• Professional training in analytics, market research, digital marketing, or AI evaluation may be valuable

Responsibilities

• Guide research and engineering teams on brand strategy, growth marketing, performance marketing, and campaign-planning concepts
• Identify gaps in model understanding across customer segmentation, positioning, channel strategy, creative development, and measurement
• Apply practical marketing judgment to complex scenarios involving brands, audiences, markets, and commercial objectives
• Ensure marketing tasks reflect realistic business decisions and professional standards
• Design challenging, domain-relevant tasks grounded in real marketing practice
• Write accurate, well-reasoned solutions covering brand, growth, campaign, and performance-marketing scenarios
• Develop problems requiring strategic judgment, prioritisation, interpretation of data, and evaluation of trade-offs
• Ensure tasks are clear, internally consistent, and suitable for structured assessment
• Evaluate AI-generated marketing responses against established rubrics and scoring criteria
• Assess correctness, strategic judgment, reasoning quality, relevance, and practical applicability
• Compare alternative outputs and identify which response provides the stronger marketing recommendation
• Document factual errors, unsupported assumptions, weak strategic logic, and incomplete analysis
• Provide clear written feedback that supports improvements in model behaviour
• Develop and refine evaluation guidelines for brand, growth, campaign, and performance-marketing tasks
• Define scoring criteria for strategic quality, commercial judgment, reasoning, and execution feasibility
• Participate in calibration activities with other marketing specialists
• Collaborate across teams to maintain consistency and accuracy throughout the training data

Benefits

• Full-time W-2 contingent employment arrangement
• Fully remote role available to candidates based in the United States
• Competitive rates between $55–$75 per hour depending on expertise and project scope

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree