Senior Marketing Strategist
About The Position
BioDot Inc. is a world leader in supplying diagnostic manufacturing equipment, enabling scientists to commercialize their ideas from R&D through to manufactured products. As part of ATS Corporation, Life Sciences Group, our segment impacts billions of lives globally by providing automation for care products, solutions, and services across healthcare and life sciences markets. The Senior Marketing Strategist will be responsible for developing and executing go-to-market strategies, positioning, and customer-centric insights across our product portfolio. This role requires strong strategic thinking, independent execution, and the ability to act as a trusted marketing partner to commercial, product, and scientific stakeholders. This is a high-impact opportunity for a strategic marketer seeking autonomy, ownership, and the chance to shape the market introduction of innovative life sciences solutions, without direct people management responsibilities.
Requirements
- Bachelor’s degree in Marketing, Life Sciences, Business, or a related field (advanced degree preferred but not required)
- 3– 5+ years of strategic marketing experience within the life sciences industry (biotech, pharma, diagnostics, medtech, tools, or services)
- Proven ability to operate as a self-starter in an individual contributor role
- Demonstrated experience developing marketing strategy, positioning, and go-to-market plans
Nice To Haves
- Highly Self-Directed: Takes ownership, proactively identifies opportunities, and executes with minimal oversight
- Commercially Minded: Understands how marketing drives revenue and business growth
- Scientifically Fluent: Comfortable engaging with technical and scientific subject matter
- Adaptable & Resilient: Thrives in evolving, fast-paced life sciences environments
Responsibilities
- Develop and own strategic marketing plans aligned to business objectives, market opportunities, and customer needs.
- Craft differentiated value propositions, positioning, and messaging for life sciences products and solutions.
- Translate complex scientific, technical, and clinical concepts into clear, compelling customer stories.
- Synthesize insights from KOLs, customers, field teams, and market data to identify growth opportunities.
- Monitor industry trends across biotech, pharma, diagnostics, medtech, or adjacent life sciences sectors.
- Lead end-to-end go-to-market initiatives, from concept development through launch and optimization.
- Own and execute the annual marketing campaign calendar within budget.
- Align marketing campaigns with the goal of enhancing the customer journey.
- Partner with Sales, Engineering, R&D, and Application teams to ensure alignment.
- Develop strategic marketing assets, campaigns, and enablement tools that support commercial execution.
- Serve as a strategic partner and advisor to internal stakeholders without direct authority.
- Proactively identify gaps, propose solutions, and drive initiatives forward independently.
- Define success metrics and measure the impact of marketing initiatives.
- Continuously refine strategies based on performance data and market feedback.
Benefits
- Competitive compensation package
- Comprehensive benefits (including health, dental vision and employee assistance program)
- Employee Stock Purchase Plan Eligibility
- 401k with employer match
- Tuition reimbursement
- Wellness reimbursement
- Paid time off
- Annual paid volunteer day off
- Fully climate-controlled environment
- Professional growth opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
