Content Supply Chain Senior Marketing Strategist

Caterpillar • Chicago, IL

7d • Onsite

About The Position

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Caterpillar is seeking a strategic, forward-thinking, Senior Marketing Strategist to lead the evolution of content strategy as a core pillar of the enterprise Content Supply Chain (CSC). This role will define how content is structured, governed, created, and activated across the full customer lifecycle, ensuring content is being designed as a scalable, reusable asset across channels and regions. This position requires strong cross-functional collaboration, with the ability to partner across marketing, product, and digital teams to bridge technical product information with customer-centric storytelling, while driving alignment to enterprise goals. The ideal candidate will be capable of envisioning the way for Caterpillar to scale their CSC operations and have a deep understanding of modern marketing tools, platforms, and trends to continuously improve our content supply chain. They will evolve the existing strategy to meet business objectives for agility, accelerated delivery, and compliance, as well as provide activation support for our Business Units.

Requirements

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
• Strategic Thinking : Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
• Proven experience leading content strategy within a Content Supply Chain or similar transformation environment.
• Senior-level expertise in content, communications, or integrated marketing experience in an agency or corporate setting, with a focus on B2B content planning, strategy, and execution.
• Background in content operations, marketing systems, or digital content management applications within a large or complex organization leveraging a global delivery model.
• Strong understanding and interest in supporting content governance, including metadata strategy, taxonomy design, and content workflows within the full end-to-end content lifecycle.
• Extensive storytelling and influencing skills with the ability to navigate sensitive, emotional, or potentially controversial situations involving stakeholder conflict, compliance issues, or resistance to change.
• Demonstrated strength in communication and change management to drive adoption, align stakeholders, and ensure new processes are adopted across the enterprise.
• Familiarity with Product Information Management (PIM), Content Management Systems (CMS) or Component Content Management System (CCMS), and modern marketing technology ecosystems, including Adobe Experience Manager (AEM), AEM Assets, Workfront, Frame.io, Firefly Services, and related information management tools.
• Experience leveraging analytics and insights to drive content optimization and business outcomes, with the ability to understand, interpret, and communicate content performance across social and digital channels.
• Demonstrated ability to work cross-functionally with a global team across multiple different business units.

Nice To Haves

• Background in industrial, manufacturing, or B2B environments with complex product portfolios is a plus.

Responsibilities

• Define and evolve enterprise content strategy aligned to CSC principles, including modular content, structured authoring, and content reuse
• Provide executive consulting by acting as a strategic advisor to influence enterprise content decisions
• Design content frameworks that enable scalability across regions, channels, and products
• Educate stakeholders on CSC principles, modular content strategy, and governance best practices to ensure alignment and eliminate process gaps
• Partner with marketing, product, engineering, and regional teams to align CSC strategy with Business Unit needs and priorities
• Facilitate workshops to define future use cases, process gaps, and align on enterprise-wide priorities and process changes
• Bridge technical product data with marketing execution to ensure consistency and accuracy across system touchpoints
• Support integration of content across platforms including AEM, Workfront, Frame.io, and emerging AI tools to positively influence business outcomes
• Map content to customer pain points across every stage of the customer experience including needs, pain points, and decision-making moments
• Ensure content is being designed for reuse across pre-purchase, point-of-sale, and post-purchase experiences
• Drive consistency in messaging while enabling regional flexibility and localization
• Encourage governance models covering taxonomy, metadata, naming conventions, and asset lifecycle management
• Support the enterprise adoption of DITA-based structured authoring
• Participate in business discovery, intake, and prioritization discussions to ensure content strategy aligns with enterprise and business objectives
• Partner with analytics teams and customer journey teams to define KPIs and measurement frameworks for content performance
• Continuously analyze and identify opportunities to optimize content effectiveness across channels
• Research and present focus areas to improve efficiency through automation, AI-assisted creation, and workflow improvements to reduce duplication, accelerate localization, and lower translation costs

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed