Senior Marketing Specialist

HCVT•Quinte West, ON

13d•$80,000 - $90,000•Hybrid

About The Position

We are seeking a highly motivated and adaptable marketing professional to join our Growth team from our Denver office. This individual will play a critical role in supporting firm growth initiatives through proposal development, digital presence, and marketing execution, while also contributing to ongoing transformation efforts including the adoption of AI-enabled tools, automation, and innovative technologies that enhance marketing effectiveness and operational efficiency. This role plays a key role within a small, collaborative Growth team, supporting proposals, digital visibility, and marketing execution while contributing to process improvements and innovation initiatives. This is a fast-paced, high-visibility role requiring a self-starter who can manage multiple priorities, respond to rapidly shifting demands, and collaborate closely with partners and cross-functional stakeholders.

Requirements

4+ years of experience in marketing operations, proposal management, digital marketing, or growth/BD operations within a public accounting or other professional services firm
Experience supporting or executing proposal processes in a deadline-driven environment
Experience building and maintaining reporting dashboards, analytics frameworks, and performance insights
Strong understanding of SEO best practices, keyword strategy, metadata optimization, and search visibility
Experience developing and managing social media strategy and content calendars
Familiarity with HubSpot or other CRM systems
Strong project management skills with the ability to manage multiple deadlines, tight deadlines, and competing priorities
Independent, organized, self-starter that will provide tactical and strategic support to partners and key leaders
Ability to quickly establish rapport and credibility with partners and professional teams, including operations and administration
Ability to work occasional overtime to support urgent projects or firm events
Travel periodically to other HCVT offices to support the growth function as directed (10-15%)

Responsibilities

Support proposal development with rapid turnaround times, including same-day or urgent requests.
Manage proposal intake, prioritization, workflow coordination, and stakeholder communication.
Partner with internal teams to develop clear, high-quality deliverables aligned with client needs.
Contribute to improvements in proposal processes, including leveraging automation and AI tools.
Track proposal activity and support performance reporting as needed.
Partner closely with firm leadership, partners, and stakeholders to support growth initiatives and client-facing materials
Assist with complex projects and initiatives tied to firm-wide branding efforts
Support and execute website performance, optimization, design, and governance initiatives.
Execute SEO and Answer Engine Optimization initiatives.
Monitor keyword rankings, search visibility, and AI search performance.
Develop recommendations to improve organic visibility and brand awareness.
Coordinate content planning and content calendars.
Monitor engagement and campaign performance.
Develop and maintain reporting frameworks across Growth initiatives.
Create dashboards and reporting for proposal activities, pipeline visibility, event ROI, SEO performance, etc.
Analyze performance data and identify actionable opportunities.
Present insights and recommendations to leadership and stakeholders.