Senior Marketing Specialist - Growth (Brightflag)

Wolters Kluwer • New York, NY

47d • $85,600 - $149,400 • Hybrid

About The Position

Brightflag is seeking a Marketing Manager to oversee the execution of email and paid media growth strategies. This is a hands-on role where you will be responsible for building campaigns directly. You will collaborate with the Marketing, RevOps, and Product teams to ensure alignment of paid and owned programs with product launches, campaigns, and pipeline objectives. Performance will be tracked against goals such as lead quality (ICP-fit accounts) and pipeline contribution. This is a hybrid role requiring 2-3 days per week in the NYC office.

Requirements

• 4+ years of hands-on experience in paid acquisition and growth marketing, ideally in B2B SaaS or performance marketing agency experience.
• Strong instincts for what makes owned and paid programs convert.
• Deep knowledge of Google Ads and LinkedIn Ads.
• Strong HubSpot experience, including building and sending campaigns independently with segmentation, smart content, forms, sequences, and reporting.
• Real, sustained experience building and iterating on both email and paid campaigns.
• Experience using AI to accelerate creative development, uncover insights, and optimize at scale.
• Understanding of enterprise sales with long, multi-stakeholder buying cycles.
• Excellent cross-functional collaboration skills, comfortable working with RevOps, Product Marketing, Content, and Demand Gen.
• Strong project management skills, able to run multiple concurrent campaigns.
• Critical thinker who interrogates the work rather than just executing playbooks.

Nice To Haves

• Reddit, G2, and ChatGPT Ads experience.
• Clay experience.

Responsibilities

• Manage the end-to-end execution of email marketing programs in HubSpot, including building, optimizing copy for conversion, QA, sending, and reporting.
• Build segmentation lists and implement personalization tactics to enhance conversion and overall performance.
• Conduct experiments, document learnings (e.g., subject line standards, copy length, CTA hierarchy, personalization use cases), and share findings with the marketing team to foster continuous improvement.
• Maintain strong email list hygiene and deliverability practices.
• Manage paid media execution across Google Ads, Reddit Ads, LinkedIn Ads, G2, and emerging channels to drive pipeline across segments.
• Define targeting and retargeting audiences, build campaign assets, and optimize based on performance.
• Set up conversion tracking, bid strategy, and attribution reporting.

Benefits

• Competitive salary.
• 15 days PTO.
• 401(k) plan with company match.
• Comprehensive health insurance, life insurance and long term illness/income protection.
• Wellbeing program & stipend.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed