Senior Marketing Specialist - Growth (Brightflag)
About The Position
This role is based in US on a hybrid basis — we ask that you are in the office 2-3 days per week, with the flexibility to work remotely for the remainder of the week. This is a hands-on role — you'll build campaigns yourself, rather than directing others to build them. You'll partner with the broader Marketing, RevOps, and Product teams to align paid and owned programs with product launches, campaigns, and pipeline targets. You'll report performance against shared goals like lead quality (think ICP-fit accounts) and pipeline contribution. This role is for you if you think in pipeline, not only impressions.
Requirements
- 4+ years of hands-on experience in paid acquisition and growth marketing, ideally in B2B SaaS or performance marketing agency experience
- Strong instincts for what makes owned and paid programs convert
- Deep knowledge of Google Ads and LinkedIn Ads
- Strong HubSpot experience — builds and sends campaigns independently including segmentation, smart content, forms, sequences, and reporting
- Real, sustained experience building and iterating on both email and paid campaigns — long enough to test a hypothesis and learn from it
- Experience using AI to accelerate creative development, uncover insights, and optimize at scale
- Understanding of enterprise sales with long, multi-stakeholder buying cycles
- Excellent cross-functional collaboration skills — comfortable working with RevOps, Product Marketing, Content, and Demand Gen
- Strong project management skills — able to run multiple concurrent campaigns
- Critical thinker who interrogates the work rather than just executing playbooks
Nice To Haves
- Reddit, G2, and ChatGPT Ads experience
- Clay experience
Responsibilities
- Manage the execution of email marketing programs end-to-end in HubSpot — building, optimizing copy for conversion (with support from the content team), QA, sending, and reporting
- Build segmentation lists and personalization tactics that improve conversion and overall performance
- Run experiments and document learnings (subject line standards, copy length, CTA hierarchy, personalization use cases) and share findings with the broader marketing team so it compounds beyond your own campaigns
- Maintain strong email list hygiene and deliverability practices
- Manage paid execution across Google Ads, Reddit Ads, LinkedIn Ads, G2, and emerging channels (e.g. ChatGPT ads) to drive pipeline across segments
- Define targeting and retargeting audiences (with Demand Gen support), build the assets yourself — pull a compelling angle from copy the content team provides, direct the visuals, and cut short video when needed. Then launch, monitor, and optimize based on performance.
- Set up conversion tracking, bid strategy, and attribution reporting
Benefits
- Competitive salary
- 15 days PTO
- 401(k) plan with company match
- Comprehensive health insurance, life insurance and long term illness/income protection
- Wellbeing program & stipend
- Medical, Dental, & Vision Plans
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
