Senior Marketing Specialist, CP & ESG Corporate Tax

Wolters Kluwer•Tampa, FL

6d•$71,300 - $124,500•Hybrid

About The Position

In this high-impact role, apply and grow both your strategic and tactical capabilities to exceed marketing, sales, and revenue goals. You will drive multi-channel acquisition, customer expansion and key partner marketing plans for our corporate tax products and services. You will secure and engage ICP-aligned target companies and buyers, collaborating with Sales, Marketing and Partner teams to bridge the lead-to-closed/won process. You will develop and execute innovative marketing programs and events that drive demand and partner commitment; spearhead outbound activities that expand market share; architect an effective, end-to-end content strategy; serve as a best-practice advisor and change agent; and establish, measure and interpret KPIs.

Requirements

7+ years SaaS demand marketing experience supporting complex enterprise sales
Track record of success with ABM, partner marketing and events
3+ years hands-on development of marketing content (including web, social, speaking engagements, guides, webcasts)
Great presentation skills; confident delivering to executives, customers, and partners
Working knowledge of the tech stack including or similar to: Salesforce (reporting, marketing acquisition and customer expansion insights), ZoomInfo (ICP enrichment, intent signals, analysis), Sitecore (content updates, personalization, conversion optimization), Canva (rapid creation of collateral and campaign assets)

Nice To Haves

Knowledge of SEO and discoverability best practices

Responsibilities

Develop and execute innovative marketing programs and events that drive demand and partner commitment.
Spearhead outbound activities that expand market share.
Architect an effective, end-to-end content strategy.
Serve as a best-practice advisor and change agent.
Establish, measure and interpret KPIs.
Collaborate with Product Marketing, Sales, Business Analysts and others to align with the go-to-market strategy.
Own development of demand and partner co-marketing plans.
Execute and oversee execution of associated deliverables including thematic expansion across channels and formats, pipeline phasing and actuals; and iteration of plans as appropriate.
Lead segment and industry plays through Account Based intent and engagement.
Support launches, customer adoption of new offerings and expanding customer share-of-wallet.
Plan and execute events, webcasts, virtual panels, podcasts delivered via Marketing, internal cross-function teams/experts and/or customers/partners.
Validate efficacy of leads-to-closed/won processes and measurement; improve as needed.
Create, localize and/or customize content for audiences, segments, purposes, and inclusive of discoverability enablement.
Create content for third-party/event speaking engagements, video, social and more.
Other marketing projects and activities as assigned.