Senior Marketing Specialist, Client Experience

AMN Healthcare • San Diego, CA

5d • Hybrid

About The Position

The Senior Specialist, Customer Experience is a strategic and executional partner supporting AMN’s technology portfolio, responsible for advancing brand and channel marketing efforts that drive lead generation and business engagement. This role focuses on translating complex healthcare technology solutions into integrated, high-impact marketing campaigns across digital, print, event, and content channels. This position requires a proactive, detail-oriented marketer who can manage multiple initiatives simultaneously, collaborate cross-functionally with product, sales, and technology stakeholders, and connect brand strategy to measurable business outcomes. The ideal candidate demonstrates strong ownership, initiative, and the ability to align marketing efforts with the goals of AMN’s technology-driven growth strategy.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field
• 3-5 years of experience in B2B marketing, client marketing, lifecycle marketing, or customer experience roles
• Proven experience executing multi-channel marketing campaigns
• Strong writing, editing, and messaging skills for executive and operational audiences
• Ability to manage multiple initiatives simultaneously in a fast-paced environment

Nice To Haves

• Experience in healthcare, technology, SaaS, or enterprise solutions
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
• Experience working closely with Product and Customer Success teams

Responsibilities

• Lead and manage marketing initiatives from concept to completion, with guidance from the senior manager, ensuring alignment with brand strategy and business goals.
• Own timelines, deliverables, and stakeholder communications across 2–3 large and 8–10 smaller projects simultaneously.
• Translate product enhancements, roadmap updates, and operational insights into clear, benefit-driven client messaging.
• Create and manage client-facing assets including emails, one-pagers, case studies (blinded and named), executive briefs, webinars, and newsletters.
• Strategically execute across web, email, SEO/SEM, display, and social media to drive engagement and lead generation.
• Ensure messaging is executive-appropriate, concise, and grounded in client outcomes not features.
• Build scalable marketing programs that support retention and expansion motions.
• Equip Sales, Client Success, and Account teams with client-ready materials that reinforce differentiation and value.
• Support targeted account-based initiatives using engagement signals, usage trends, and market context.
• Support client-facing webinars, executive briefings, association events, and invite-only engagements.
• Develop messaging, invitations, follow-up communications, and supporting materials for client events.
• Ensure a consistent, high-quality experience across all touchpoints.
• Track engagement and performance of client marketing efforts (email performance, content usage, event engagement).
• Synthesize insights to inform optimization, prioritization, and future program development.
• Maintain documentation, playbooks, and best practices to support scalability.

Benefits

• AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior