Senior Marketing Specialist – Ad Operations

Ally Financial Careers • Charlotte, NC

10h • Hybrid

About The Position

The Senior Marketing Specialist – Ad Operations will play a meaningful role in leading all executional aspects of paid digital media campaigns – pertaining to tagging, tracking, audience verification, data capture strategy and overall media technology – to ensure the timely launch and accurate execution of advertising campaigns. The ideal candidate has a passion for the digital media landscape ; operates with high attention to detail and process orientation ; possesses excellent communication skills ; and can conceptualize and collaborate across teams. Hybrid schedule is 3 days in office and 2 days from home. At this time, Ally will not sponsor a new applicant for employment authorization for this position.

Requirements

• 3 years of experience
• High School Diploma or GED equivalent
• 3+ years of ad operations experience in trafficking paid digital media buys and managing campaign execution – whether client side, agency side or within the digital industry ( e.g., DSPs, ad serv ers ).
• Experience with third-party ad verification and survey partners (e.g., Integral Ad Science, Double V erify , Kantar).
• Experience with Mobile App Tracking solutions (e.g., Kochava, Appsflyer , Adjust ).
• Proficiency and h ands - on experience with Google Campaign Manager 360 third-party ad serving platform.
• Highly process-oriented and thrives on strong attention to detail.
• Highly organized with e fficient multi-tasking and time management skills .
• Works well under pressure and is able to meet tight deadlines.
• Innate curiosity and loves problem solving / troubleshooting.
• Capacity to work both independently and collaboratively.
• Agility to succeed in a fast - paced and dynamic environment .
• Effective communication skills with a can-do attitude and desire to get things done .

Responsibilities

• Act as liaison with paid media strategy / planning / buying teams, creative partners , analytics teams and external parties (e.g., publisher partners , measurement vendors) regarding planning, tracking, scheduling and delivery of campaigns .
• Support all paid digital media trafficking needs by strategically structuring and maintaining media placements, creative assignments and ad rotation s with in a third-party ad serving platform.
• Organize and distribute ad tags and creative assets to end media partners .
• Generate , append and manage additional tracking components to facilitate advanced measurement plans (e.g., brand lift survey , audience activation , verification ) .
• Support daily QA (Quality Assurance) and timely troubleshooting of all media placements, tagging and floodlights / vendor pixels for on-site tracking implementations to ensure proper tracking .
• Educate and assist internal and external teams on standard trafficking workflows and third-party ad serving systems.
• Work closely with manager to serve as a point - of - contact between advertising technology and internal business units .
• Proactively communicate with all internal teams ( e.g., paid media, analytics, creative) at the onset of a campaign kickoff to identify and implement all creative and technical requirements .
• Effectively juggle and manage multiple line-of- businesses , campaigns and stakeholders.
• Comfortably navigate a risk - averse, fast- paced and dynamic working environment, supporting financial products / businesses .

Benefits

• market-competitive base pay
• pay-for-performance incentives (bonuses)
• 20 paid time off days
• 11 paid holidays
• 8 hours of volunteer time off yearly
• industry-leading 401K retirement savings plan with matching and company contributions
• student loan pay downs
• 529 educational save up assistance programs
• tuition reimbursement
• employee stock purchase plan
• financial learning center and financial coach access
• medical, dental and vision insurance
• employee, spouse and child life insurance
• short- and long-term disability
• pre-tax Health Savings Account with employer contributions
• Healthcare FSA
• critical illness, accident & hospital indemnity insurance
• total well-being program
• adoption, surrogacy and fertility assistance
• paid parental and caregiver leave
• Dependent Day Care FSA
• back-up child and adult/elder care days
• childcare discounts
• Mentally Fit Employee Assistance Program
• subsidized and discounted Weight Watchers® program
• employee discount programs
• travel allowances
• relocation assistance
• a signing bonus
• equity

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED