Senior Marketing Scientist, Level 4
About The Position
Snap Inc. is seeking a Senior Marketing Scientist to join its Marketing Science team. The team helps advertisers improve return on investment from Snap’s advertising platform through advanced measurement and analytics, and supports Sales teams with training, tools, and measurement best practices. The role partners with Product, Engineering, Strategy, Sales, Data Science, and R&D to improve advertising products and measurement capabilities. The Senior Marketing Scientist leads measurement and learning plans for key clients, partners, and solutions; develops measurement strategies and product roadmaps; and drives performance improvements through experimental design, causal analytics, and custom analyses. The role also builds measurement capabilities and guidance across advertiser verticals and contributes to industry thought leadership on measurement, attribution, and advertising effectiveness. Snap uses a “default together” approach, with team members expected to work in an office 4 or more days per week.
Requirements
- Bachelor’s degree in a quantitative or business field, or equivalent practical work experience.
- Five or more years of post-bachelor’s advanced analytics and measurement experience; or a master’s degree in a quantitative or business field plus four or more years of post-graduate advanced analytics and measurement experience; or a Ph.D. in a relevant quantitative or business field plus one or more years of post-graduate advanced analytics and measurement experience.
- Experience in marketing science, product strategy, ads measurement, or a related field within a technology company, media agency, consulting firm, advertiser, or research company.
- Ability to structure and conduct analyses that generate insights and recommendations.
- Clear, concise communication skills and comfort presenting insights and recommendations to senior stakeholders.
- Understanding of measurement concepts, solutions, and statistical fundamentals used in the ads efficacy and measurement ecosystem.
- Subject-matter expertise in at least one of conversion lift, brand lift, or econometrics modeling.
- Understanding of applied statistics, including sampling approaches, causal modeling, time series analysis, and data-mining techniques.
- Proficiency with advanced analytical tools such as SQL, R, or SAS.
- Ability to access, analyze, interpret, and communicate ads performance insights using standard data science tools.
- Understanding of vertical needs and ability to apply measurement solutions and insights to improve advertiser performance and Snap’s value proposition.
- Strong understanding of Snapchat and the digital advertising and measurement ecosystem.
- Adaptability in learning and applying evolving AI systems and tools for data-driven decision-making, insights generation, and industry best practices.
Nice To Haves
- Advanced degree in business, mathematics, economics, engineering, or a related field.
- Direct work experience with top performance or brand advertisers.
- Ads measurement experience in one or more of the technology, entertainment, travel, telecommunications, or finance verticals.
- Experience building and influencing client or partner relationships.
Responsibilities
- Drive performance improvements for key measurement solutions, strategic partners, and top advertisers through learning agendas, measurement strategy, experimental design, causal analytics, and ads efficacy solution prototyping.
- Lead measurement, research, and learning plans for key clients, partners, and solutions in support of advertiser objectives and Snap’s business goals.
- Develop strategy, priorities, and roadmaps for ads measurement and insights products across assigned solutions, partners, industries, or verticals.
- Work with Product, Engineering, Data Science, and R&D teams to identify, prototype, validate, and scale measurement solutions and capabilities.
- Lead scoping and development of custom multi-study meta-analyses with internal teams and external partners to assess the relative impact of marketing strategies across digital platforms and media.
- Build measurement capabilities, performance guidance, and advocacy across verticals, partners, advertisers, cross-functional teams, and the broader industry.
- Partner with Sales teams to deliver actionable insights, consultative recommendations, and measurement best practices that improve advertiser performance and client relationships.
- Contribute to thought leadership on measurement, attribution, and advertising effectiveness.
- Use AI tools to develop scalable data solutions efficiently while maintaining accuracy and statistical integrity.
Benefits
- Paid parental leave.
- Comprehensive medical coverage.
- Emotional and mental health support programs.
- Compensation packages that include the opportunity to share in Snap’s long-term success.
- Equity in the form of RSUs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
