Senior Marketing & Proposal Specialist

Geosyntec Consultants, Inc.•Los Angeles, CA

8d•$94,760 - $151,615•Remote

About The Position

Geosyntec Consultants, Inc. is seeking a Senior Marketing and Proposal Specialist for their North America West region, supporting offices across California (San Diego, Sacramento, Orange County, Los Angeles). This role focuses on developing compliant, comprehensive, and compelling submittals (proposals and statements of qualifications) for clients. The position involves participating in the Go/No-Go process, managing and producing submittals, evaluating selection criteria, and developing response strategies. The role may be fully remote, requiring availability during Pacific Time Zone business hours. Geosyntec is an international engineering and consulting firm known for its technical leadership and client service, serving private and public sectors in environmental, natural resources, and civil infrastructure. The company emphasizes investing in its people with competitive pay, benefits, and well-being programs.

Requirements

A bachelor’s degree in marketing, journalism, communications, or public relations with six (6) years or more of progressive professional experience in engineering, architecture, or commercial construction is required or ten (10) years of directly related experience or any equivalent combination of experience and training that provides the knowledge, skills and abilities to perform the responsibilities of the position.
Progressive professional experience includes performing increasingly complex and varied technical and project assignments in the field of marketing and advertising and prior experience leading proposal teams.
Working knowledge of the following Microsoft products is required: Excel, Outlook, PowerPoint, Visio, Word, Teams, and SharePoint.
Proficiency in Adobe InDesign experience.
Ability to read, analyze and interpret marketing, technical, and other business documents.
Ability to interview technical practitioners for marketing materials and proposals.
Ability to author marketing materials and correspondence that is well written and organized, clearly presented, focused on the subject at hand and furthers the Geosyntec “brand”.
Ability to create effective presentations and respond to inquiries from internal and external clients.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to write in a marketing and/or journalistic manner.

Nice To Haves

Familiarity with graphic design and production, desktop publishing and presentation software.
Possess an understanding and/or experience of (i) the RFQ/RFP process, (ii) techniques associated with the evaluation of promotional activities, (iii) federal, state and local procurement procedures, and (iv) activities associated with the development and evaluation of marketing plans and their effectiveness.
Availability to work standard business hours aligned within the Pacific Time Zone.

Responsibilities

Lead and coordinate all aspects of competitive proposal and SOQ preparation, from initial planning and content development through production and on-time delivery.
Own proposal schedules, facilitate kickoff meetings, and keep technical contributors on track; escalate issues thoughtfully when needed.
Lead or advocate for Go/No-Go discussions, preparing and pre-filling decision matrices with relevant data such as client history, capacity, and prior debrief notes.
Draft and refine key proposal sections, including cover letters, introductions, win themes, project experience, and team structure narratives.
Apply advanced layout and design skills in Adobe InDesign to customize templates, integrate graphics, and ensure a polished final product.
Plan for visual storytelling early in the pursuit process; collaborate with graphics teams to incorporate charts, infographics, and imagery that enhance client messaging.
Maintain responsibility for proposal compliance, formatting, QA/QC, and delivery logistics.
Participate in and help facilitate client and internal debriefs to gather feedback and improve future submittments.
Assist in preparing for and designing client interviews and presentations, ensuring consistency with pursuit themes and client drivers.
Review content from the client's perspective and provide actionable feedback to project teams to improve clarity and impact.
Build strong working relationships with seller-doers, project managers, and regional technical leaders.
Help connect technical staff across regions and disciplines to support pre-positioning and active pursuits.
Serve as a peer mentor to other marketing staff, sharing best practices and lessons learned.
Maintain and improve systems to track pursuit activity, award outcomes, proposal content, and visual assets.
Assist in the evaluation and improvement of marketing tools and processes, sharing recommendations with leadership.
Support the upkeep and accuracy of core marketing collateral including resumes, project descriptions, and boilerplate libraries.
Help identify gaps or outdated content and collaborate with project managers and subject matter experts to fill them.
Develop branded flyers, brochures, and statements of qualification to support targeted BD initiatives.
Draft or approve news announcements and internal/external communications in coordination with marketing leads.
Conduct client, market, and competitor research to inform pursuit strategy and business development planning.
Analyze findings and present summaries to technical and marketing leadership as needed.
Support targeted marketing campaigns, including post-campaign debriefs to evaluate impact.
Assist with developing and submitting award nominations, ensuring compliance and messaging quality.
Contribute to special projects, research efforts, or firmwide initiatives as assigned.
Collaborate with corporate marketing, HGAs, and MPCD teams as needed to ensure alignment and support.