Senior Marketing Project Manager, Events & Launches

SMB Team • Philadelphia, PA

19h • Hybrid

About The Position

SMBTeam is seeking a Senior Marketing Project Manager to lead the execution of marketing projects, including new funnel launches, virtual events, product launches, and ongoing campaign optimization. This role involves ensuring projects stay on schedule, defining expectations for team members, and fostering an environment for success. The ideal candidate will have a passion for marketing and a focus on the effectiveness of every initiative and investment. This position acts as a liaison between Marketing, Sales, IT, Operations, and Product, with a significant emphasis on event management and product rollouts to ensure smooth execution through readiness, hand-offs, and training.

Requirements

• 5-10+ years of experience in a Marketing Project Manager, Marketing Program Manager, Marketing Operations Manager, or similar role, preferably within an internal marketing team or agency.
• Strong understanding of core marketing tactics and KPIs (MQLs, funnel progression, CPL, CAC, conversion rate, ROAS, campaign structures).
• Experience managing marketing projects across both organic (content, SEO, social, email) and paid (ads, paid social, paid search) channels.
• Proficiency in Asana for managing projects, portfolios, and workflows.
• Demonstrated AI fluency, with regular use of AI tools in personal work and ability to identify team-wide applications.
• Proven experience owning events and/or product launches from planning through execution, ideally with high-volume virtual/digital events.
• Experience working with creative/design teams on asset production workflows.
• Track record of successful cross-functional coordination, especially between marketing and sales.
• Experience presenting to senior leadership/C-suite stakeholders.
• Proactive, detail-oriented operating style with strong project management fundamentals (scoping, timelines, risk management, KPI tracking).
• Excellent relationship-building skills, with the ability to hold people accountable.

Nice To Haves

• PMP or similar project management certification.

Responsibilities

• Own the end-to-end execution of virtual/digital events, product launches, and funnel launches, including timelines, task ownership, and cross-team hand-offs.
• Manage interdepartmental coordination for events and launches, including hand-offs between Marketing, Sales, and other teams, training sessions, and pre/post-event/launch communication.
• Partner with marketing colleagues on offer strategy and promotion to meet registration and attendance goals.
• Ensure timely scoping, requesting, and delivery of all event and launch assets (landing pages, emails, ads, graphics, etc.).
• Conduct post-event and post-launch debriefs and implement lessons learned into repeatable checklists and process improvements.
• Facilitate cohesive collaboration between Marketing, Sales, Product, IT, and Contracts on cross-functional projects.
• Manage the entire lifecycle of Marketing team projects and always-on campaigns in Asana, maintaining clear timelines, owners, dependencies, and SLAs.
• Develop and maintain a master view of marketing project status for the team.
• Create and maintain active trackers for ongoing projects, asset delivery, and status.
• Proactively identify and resolve bottlenecks, resourcing conflicts, and risks.
• Establish and enforce a rhythm of check-ins, deadlines, and hand-offs.
• Manage the launch of new marketing channels.
• Collaborate with the creative team to plan, track, and manage marketing assets from request to delivery.
• Maintain a clear intake and prioritization process for creative requests.
• Act as the liaison between Marketing and Sales for shared initiatives, hand-offs, and events.
• Coordinate with IT, Contracts, Product Owners, and other departments on marketing-dependent projects.
• Represent Marketing's project status and needs in cross-functional and executive settings.
• Serve as the Asana power user, building templates, workflows, and dashboards.
• Utilize AI tools to streamline reporting, project setup, meeting notes, and content workflows.
• Identify and address process gaps to improve project execution efficiency.

Benefits

• Company is the #1 Fastest Growing Legal Marketing & Coaching Company in the U.S.
• 75% of Medical, Dental, Vision insurance paid for employee and family.
• Flexible vacation time.
• Education and learning budget for courses, events, and books.
• Company activities, outings, and retreats.
• 401(k) with a 3% match.
• Work from home or office option.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed