Senior Marketing Project Manager, Events & Launches

SMB Team•Philadelphia, PA

1d•Hybrid

About The Position

SMBTeam is seeking a Senior Marketing Project Manager to lead the planning, coordination, and execution of marketing projects, including new funnel launches, virtual events, product launches, and ongoing campaign optimization. This role is crucial for ensuring projects are completed on time, all involved parties understand their responsibilities, and the team is set up for success. The ideal candidate is passionate about marketing and focused on the effectiveness of every dollar spent and initiative undertaken, aiming to drive growth and provide clients with a top-notch experience. This position will also serve as a key liaison between Marketing, Sales, IT, Operations, and Product, with a significant focus on event management and product rollouts to ensure readiness, smooth hand-offs, and effective training for successful outcomes.

Requirements

5-10+ years of experience in a Marketing Project Manager, Marketing Program Manager, Marketing Operations Manager, or similar role — ideally within an internal marketing team or agency.
Real marketing fluency, not just PM process. Understanding core marketing tactics and KPIs well enough to manage projects intelligently (e.g., understanding MQLs, funnel, efficiency metrics like CPL, CAC, conversion rate, ROAS, and campaign structures).
Cross-channel project experience managing marketing projects that span both organic (content, SEO, social, email) and paid (ads, paid social, paid search) channels.
Asana expertise: experience running projects, portfolios, and workflows in Asana and ability to build structure that keeps a team organized.
AI fluency: regular use of AI tools in work and ability to identify where they can save the team time.
Proven experience owning events and/or product launches from planning through execution, ideally at organizations that run a high volume of virtual/digital events.
Experience working with and presenting to senior leadership/C-suite stakeholders, with the communication skills to match.
A proactive, detail-oriented operating style — catching problems early and running a tight, well-documented ship.
Strong project management fundamentals: scoping, timelines, risk management, and KPI tracking.
Excellent relationship-building skills; ability to hold people accountable to deadlines without damaging the relationship.

Nice To Haves

PMP or similar project management certification.

Responsibilities

Own execution end-to-end for our full calendar of (primarily virtual/digital) events and product launches, and funnel launches, including timelines, task ownership, and cross-team hand-offs.
Own the interdepartmental coordination that makes events and launches run smoothly: hand-offs between Marketing, Sales, and other teams, training sessions so every team knows their role, and clear pre/post-event and pre/post-launch communication.
Partner with marketing team colleagues on offer strategy and promotion to keep registration and attendance numbers on track.
Ensure all event and launch assets (such as landing pages, emails, ads, graphics, etc.) are scoped, requested, and delivered on time.
Run post-event and post-launch debriefs and turn lessons learned into repeatable checklists and process improvements.
Act as the central point of contact ensuring Marketing, Sales, Product, IT, and Contracts are all moving on the same timeline cohesively for events and launches.
Manage the end-to-end lifecycle of all Marketing team projects and always-on campaigns in Asana, keeping timelines, owners, dependencies, and SLAs clear and current.
Build and maintain a master view of marketing project status so the team always knows what's on track, what's at risk, and what needs a decision.
Create and maintain active trackers of what is currently running, what assets can be delivered and how they are delivered, etc.
Proactively identify bottlenecks, resourcing conflicts, and risks — and resolve them before they become fire drills.
Set and enforce a rhythm of check-ins, deadlines, and hand-offs across the team.
Manage the launch of new marketing channels as the team expands its efforts.
Work closely with the creative team to plan, track, and manage all marketing assets (ads, graphics, event collateral, etc.) from request through final delivery.
Maintain a clear intake and prioritization process for creative requests so the creative team always knows what's next and why.
Be the connector between Marketing and Sales on shared initiatives, hand-offs, and events — making sure both teams are in sync on timelines, know what's coming, and have what they need from each other when they need it.
Coordinate with IT, Contracts, Product Owners, and other departments on marketing-dependent projects — proactively looping in the right people, flagging what they need from Marketing (or Marketing needs from them), and making sure nothing falls through the cracks between teams.
Represent Marketing's project status and needs clearly and credibly in cross-functional and executive settings.
Serve as the team's Asana power user — building templates, workflows, and dashboards that make the whole team more efficient.
Use AI tools to streamline status reporting, project setup, meeting notes, content/asset workflows, and other repeatable work.
Continuously look for process gaps and fix them — this role owns making projects run smoothly, not just tracking that they exist.