Senior Marketing Operations Specialist

36d•$100,000 - $140,000

About The Position

G2 is seeking a Senior Marketing Operations Specialist to support marketing analytics and lead routing/scoring systems. This role is split between analytics and systems work with the majority of the work is building and maintaining reporting on funnel performance, lifecycle metrics, and campaign effectiveness. The remainder focused on owning lead routing and lead scoring logic. This role reports directly to the Director of Marketing Operations and operates independently on both the analytics and systems side of the work. The Marketing Operations Specialist continues to own higher complexity, strategic systems work, such as Clay administration, enrichment platform strategy, data architecture, and sales handoff/engagement workflows (Groove, Qualified). The ideal candidate has hands-on marketing analytics experience already, is comfortable working across Salesforce and Marketo data, and wants to build deeper systems fluency in lead routing and scoring over time.

Requirements

3+ years of experience in marketing operations, marketing analytics, or a related data/systems role, ideally at a B2B SaaS or technology company
Prior hands-on experience with marketing analytics or reporting tools
You have deep understand of core marketing KPIs and what drives them
Working knowledge of Salesforce and Marketo, or similar CRM/marketing automation platforms
Experience with, or strong aptitude for, lead routing and scoring logic
Comfortable working with data at the record level: profiling, cleaning, and reconciling data across systems
Strong attention to detail and a QA mindset
Demonstrated interest in or exposure to using AI tools to support analysis or QA work
Strong communication and organizational skills and experience presenting to senior leadership teams

Nice To Haves

Experience with RingLead or a similar lead routing/matching tool
Experience with a BI tool (Looker, Tableau, or similar)
Basic SQL proficiency and able to identify and fix code in collaboration with data analytics teammates

Responsibilities

Build and maintain operational reporting on funnel performance, lifecycle stage conversion, routing efficiency, and campaign engagement metrics
Partner with BI and Data teams on dashboard development and operational analytics
Validate reporting outputs and troubleshoot data discrepancies across Salesforce, Marketo, and connected GTM systems
Identify trends, gaps, and optimization opportunities through data analysis, and bring findings directly to the Director of Marketing Operations
Manage lead and contact scoring models aligned to buying intent, engagement signals, and funnel stage
Own RingLead routing logic and lead/account matching across sales teams
Continuously improve speed-to-lead and inbound lead qualification frameworks
Perform daily QA on Marketo smartlists, Salesforce routing reports, and RingLead workflows to catch and resolve mis-routed or unsynced records
Troubleshoot and resolve lead routing and scoring issues as they arise, and escalate systemic issues to the Director of Marketing Operations
Manage the handoff process between Marketing and Sales; including sales alerts and follow-up flows
Use AI tools to cross-reference and reconcile records across Salesforce, Marketo, and 6sense during QA, for example checking a batch of Marketo smartlist records against Salesforce to verify MQL date, source program, and contact status before pushing corrected records back
Apply AI tools to speed up recurring reporting and QA tasks, and suggest additional workflows worth automating