Senior Marketing Operations Manager

AFL•Duncan, SC

4d•Hybrid

About The Position

The Senior Manager, Marketing Operations will support the Global Marketing, Corporate Communications and Solution Marketing teams by driving operational excellence and enterprise alignment across all internal and external deliverables. This net new role translates marketing vision into actionable plans, scalable operating models, and disciplined execution, ensuring marketing investments accelerate brand strength, customer impact, and revenue growth. This Senior Manager will enable teams to generate the highest-value work to deliver consistent, high-quality outcomes by optimizing workflows, managing performance tracking, and supporting cross-functional collaboration. This individual will help implement strategic plans, improve processes, facilitate project traffic improvements, and contribute to overall team development in a fast-paced corporate marketing environment.

Requirements

Bachelor’s degree in marketing, business, or related field required
Minimum 8-10 years in marketing operations, marketing project management, or agency client management related experience
7+ years of personnel/team management experience required
Advanced skillsets with Marketing Project Management software tool – Wrike, Workfront, Smartsheet, Trello, Basecamp
Impeccable verbal, digital and written communication skills
Proficient in Microsoft Office Suite or related software
Strategic thinker with extensive marketing experience in complex B2B environments
Influential leader who can align diverse teams around go-to-market strategies
Superior interpersonal skills and ability to work extremely well as part of a team
Ability to work well under pressure and manage sensitive or controversial subjects with tact, kindness, and professionalism

Nice To Haves

Project management certifications a plus

Responsibilities

Build and support the development and implementation of AFL’s marketing operations strategy, design & process development
Identify opportunities to improve marketing performance and operational efficiency
Recruit, manage and develop key marketing project management resources
Optimize key marketing workflows and systems to support scalability
Design and lead the marketing shared services operating model including intake, prioritization, governance, and delivery
Monitor industry best practices (AI-enablement, productivity) for marketing operations
Support development of dashboards/reports to track return on marketing investment (ROMI)
Keen understanding of all marketing/advertising/digital/interactive campaign elements across the full B2B portfolio
Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities
Familiarity with marketing operations across digital/traditional channels
Own the Marketing Work Management platform to drive adoption, transparency, and data-driven capacity and resource planning
Creates workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results
Builds/owns/updates the Marketing Operations Playbook
Exhibits confidence in self and others; Inspires and motivates others to perform well
Effectively influences actions and opinions of others
Accepts feedback from others; Gives appropriate recognition to others.
Works within approved budget; Contributes to profits and revenue; Conserves organizational resources
Develops metrics and benchmarks for ongoing measurement of driving strategic value
Shares relevant information to help others understand and support business objectives
Researches and presents information in a logical manner to facilitate learning
Works in a fast-paced environment, exhibits creativity and passion while producing results that drive associate engagement and business performance