Senior Marketing Operations Manager

Guild • Denver, CO

19h • $125,000 - $150,000 • Hybrid

About The Position

Guild is seeking a Senior Marketing Operations Manager to own and scale our marketing systems, lead lifecycle architecture, and GTM alignment. Reporting to the Director of Marketing Operations, you will be a foundational builder for our marketing systems. We are looking for a hands-on operator who can architect scalable systems, design processes from the ground up, and build structure in a fast-moving environment. The right candidate is comfortable creating clarity where it does not yet exist. This person will own HubSpot and ensure seamless integration across Salesforce and the broader marketing technology ecosystem.

Requirements

• 3–5+ years hands-on HubSpot platform management
• 6+ years in a marketing operations role with a focus on B2B
• Direct experience owning HubSpot to Salesforce integration
• Experience managing integrations across martech tools (events, chat, enrichment, etc.)
• Proven experience building or redesigning lead lifecycle frameworks
• Strong process design and change management expertise
• Intermediate Salesforce reporting experience
• Experience working with at least one BI platform (Looker, Tableau, Domo, Mode, Omni)
• Ability to operate effectively in ambiguity

Nice To Haves

• Experience in B2B SaaS with complex or enterprise sales cycles
• Experience designing scoring and routing logic across segments
• Familiarity with attribution methodologies

Responsibilities

• Marketing Systems and Integrations: Own strategic administration of HubSpot (3–5+ years required)
• Lead HubSpot to Salesforce integration, including field mapping, sync governance, lifecycle alignment, and data integrity
• Manage HubSpot integrations with connected GTM systems
• Troubleshoot sync issues and document system architecture and governance standards
• Evaluate and implement new marketing technology
• Define and manage prospect and account enrichment strategy, including vendor evaluation, field mapping, enrichment logic, and data quality governance across systems
• Lead Lifecycle and Process Architecture Design and operationalize end-to-end lifecycle stages (Lead → MQL → SQL → Opportunity/Pipeline → Closed Won)
• Define scoring, routing logic, qualification criteria, and SLA enforcement
• Build scalable processes from the ground up and drive cross-functional adoption
• Lead change management initiatives across Marketing, Sales, and Systems
• Reporting and Analytics Build and maintain funnel and pipeline reporting in Salesforce and/or BI tools (Looker, Tableau, Domo, Mode, Omni)
• Develop lifecycle conversion and campaign performance dashboards
• Partner with Revenue and Finance leadership to ensure reporting accuracy
• Cross-Functional Alignment Serve as the operational bridge between Marketing, Sales, and Systems teams
• Align on lifecycle definitions, attribution logic, routing standards, and reporting frameworks
• Reduce friction and increase visibility across the GTM engine

Benefits

• Access to low-cost, high-quality health care options through Collective Health and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
• Access to a 401k to help save for the future
• Vacation policy to rest and recharge
• 8 days of fully-paid sick leave, to take the time to heal and or recover
• Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
• Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
• Education benefits and tuition assistance to help your future development and growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed