Senior Marketing Operations Manager

Cloudbolt Software•Rockville, MD

12d•Remote

About The Position

At CloudBolt we help organizations maximize the value of their cloud investments through greater visibility, governance, and cost optimization across complex cloud environments. Our platform empowers teams to make smarter cloud decisions by turning insights into action, helping businesses improve efficiency, control spending, and accelerate innovation. As a remote-first global SaaS company, CloudBolt is committed to fostering a collaborative, inclusive, and high-performing culture where employees can do their best work and make a meaningful impact. Learn more at www.cloudbolt.io . We are seeking a highly analytical, systems-oriented Senior Marketing Operations Manager to build, optimize, and scale our marketing infrastructure and processes. This role will serve as the operational backbone of the marketing team, ensuring that campaigns, lead management, reporting, and technology systems support revenue growth and an exceptional buyer experience. As a cloud management software company, our focus includes Cloud Management Platform (CMP) and Kubernetes (StormForge) solutions that help organizations optimize cloud costs, governance, automation, and operational efficiency. The Senior Marketing Operations Manager will partner closely with Marketing, Sales, Business Development, and Revenue Operations to drive measurable pipeline impact through data-driven decision making and process excellence. This is an ideal opportunity for a marketing operations professional who thrives in a fast-paced SaaS environment, enjoys solving complex process challenges, and is passionate about using data, automation, and technology to improve marketing performance.

Requirements

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field, or equivalent experience.
7+ years of experience in Marketing Operations, Revenue Operations, Demand Generation Operations, or a related role.
Comfortable orchestrating vendors and contractors while keeping the team on track
Experience supporting B2B SaaS marketing organizations.
Hands-on experience with Hubspot and ad/CRM systems.
Strong understanding of lead management, marketing funnels, attribution models, and pipeline reporting.
Ability to get buy in and collaborate across a flat organization.
Advanced Excel, reporting, and data analysis skills.

Nice To Haves

Experience working in cloud computing, cloud management, Kubernetes, or enterprise software industries.
Experience supporting ABM and enterprise sales motions.
Familiarity with remote-first, global organizations.
Knowledge of cloud technologies including AWS, Azure, GCP, Kubernetes, and cloud governance concepts.

Responsibilities

Own and optimize the marketing tech stack.
Admin HubSpot (current CRM), define funnel stages/MQL/SQL, set naming conventions, segments, and lead scoring; maintain dashboards.
Build and optimize marketing forms, landing-page integrations, tracking parameters, and campaign infrastructures.
Partner with marketing and revops team to ensure campaigns are tracked and optimized.
Own campaign tracking and attribution standards, including UTMs, campaign naming conventions, source tracking, and multi-touch attribution.
Connect ad platforms (LinkedIn, Google; later Meta/Reddit) and tools; evaluate/implement attribution (e.g., HockeyStack or similar) and ensure data labeling is correct.
Develop dashboards and reporting that provide visibility into campaign performance, funnel conversion, pipeline, and marketing-sourced revenue.
Stand up and maintain enrichment (Reo.dev, Clay), intent/qualification (e.g., Qualified chatbot), audience syncs, and tag management (GTM/RudderStack).
Build audiences/segments, push to ads, QA pixels/tags, and ensure timing/versioning across channels.
Partner with Web dev (Wordpress) to deploy tags/snippets; confirm data flows; raise/follow through on fixes.
Support website analytics and conversion tracking, including GA4, Google Tag Manager, advertising pixels, and conversion events.
Drive initiatives to completion, coordinate with others to ensure work is done in a timely fashion.
When engineering help is needed, run the integration backlog and acceptance criteria.
Can take on automated outbound systems (AI-assisted sequences), email lifecycle/nurtures, and Ops for SDR/BDR if/when added.