Senior Manager, Marketing Operations

SGA Dental Partners • Richmond Hill, GA

1d

About The Position

SGA Dental Partners is seeking a Senior Manager, Marketing Operations to own and build the technical revenue engine that powers marketing across a network of more than 260 dental practices, each operating under its own brand identity. This role is responsible for the CRM infrastructure, email and SMS lifecycle marketing programs, attribution and reporting systems, and the broader marketing technology ecosystem that enables scalable, measurable growth. The Senior Manager, Marketing Operations will serve as the architect and operator of SGA’s marketing operations function, creating a connected system that drives patient acquisition, retention, and lifetime value. Starting within the Advanced Care business line, this leader will establish standards, prove the operating model, and scale best practices across the broader portfolio. This hands-on position is ideal for a builder who enjoys designing systems, solving complex operational challenges, and leveraging AI-powered tools to increase efficiency and performance. We are seeking a strategic and technical owner who can connect these systems into a unified marketing engine that leadership trusts for budget allocation, forecasting, and growth decisions. This role is responsible for transforming a collection of tools into a scalable framework for CRM management, lifecycle marketing, attribution, reporting, and marketing automation across hundreds of locations.

Requirements

• Proven success building and leading marketing operations functions within multi-location, franchise, healthcare, DSO, or portfolio-based organizations.
• Deep hands-on CRM expertise, preferably including GoHighLevel.
• Strong understanding of customer lifecycle marketing, attribution, funnel management, and performance reporting.
• Demonstrated ability to design and implement MarTech infrastructure.
• Familiarity with AI-powered workflow development and automation tools.
• Working knowledge of HIPAA, marketing consent requirements, and marketing compliance best practices.
• Bachelor's degree or equivalent professional experience.
• Experience with APIs, webhooks, data integrations, and marketing automation platforms.
• Experience developing and managing email and SMS marketing programs from strategy through execution.

Nice To Haves

• Dental or healthcare industry experience preferred.
• Experience with Dental Intel and dental practice data preferred.
• GoHighLevel agency administration experience preferred.
• Experience implementing AI-driven marketing operations preferred.
• Familiarity with HIPAA-compliant conversion tracking solutions preferred.
• SQL proficiency and comfort working with reporting databases preferred.
• Basic HTML and CSS knowledge preferred.

Responsibilities

• Serve as the portfolio owner of CRM strategy, architecture, and data quality.
• Establish standardized CRM structures, pipeline stages, fields, tags, and naming conventions.
• Develop reusable templates and governance processes for practice-level CRM deployments.
• Drive CRM adoption through workflow design, lead routing, ownership configuration, and response management.
• Monitor data quality, duplicate records, attribution accuracy, and reporting integrity.
• Maintain change control, platform documentation, permissions, and user access standards.
• Develop and manage lifecycle communication strategies that increase patient retention and lifetime value.
• Build and optimize nurture, recall, reactivation, treatment follow-up, and retention programs.
• Design automated email and SMS journeys with defined enrollment, branching, suppression, and staff handoff logic.
• Create and test campaign workflows to improve conversion and engagement rates.
• Manage content approvals and ensure alignment with brand, compliance, and operational requirements.
• Use performance insights to continuously refine messaging, timing, and audience segmentation.
• Lead the execution of large-scale communication programs across the dental network.
• Define and operationalize marketing measurement frameworks across the organization.
• Create standardized definitions for leads, opportunities, appointments, calls, and patients.
• Build reporting systems that connect marketing activity to business outcomes.
• Integrate lead, scheduling, call tracking, and CRM data into unified dashboards.
• Develop attribution methodologies that provide leadership with confidence in marketing ROI.
• Support HIPAA-compliant conversion tracking initiatives for paid media platforms.
• Design and improve the end-to-end patient journey.
• Map marketing and operational touchpoints from initial inquiry through retention.
• Identify friction points and improve conversion workflows.
• Manage lead routing, ownership rules, and handoff processes.
• Optimize forms, landing pages, scheduling experiences, and conversion tracking mechanisms.
• Develop scalable launch standards, templates, and implementation processes.
• Advance SGA's AI-first operating model within marketing operations.
• Leverage AI tools and connected platforms to automate workflows and improve efficiency.
• Support website conversion optimization through forms, scheduling integrations, and tracking enhancements.
• Validate AI-generated content, workflows, and reporting outputs before deployment.
• Build reusable prompts, templates, and operational assets for the marketing organization.
• Manage consent, unsubscribe, access, and retention requirements for email and SMS communications.
• Monitor workflow performance, delivery health, and sender reputation.
• Maintain documentation, testing procedures, and disaster recovery processes.
• Partner with Compliance, IT, and Legal stakeholders to maintain HIPAA-compliant operations.
• Own the evolution of SGA's marketing technology stack.
• Evaluate, select, and implement CRM, email, SMS, and attribution platforms.
• Assess existing systems to determine consolidation, enhancement, or replacement opportunities.
• Ensure all technology solutions meet HIPAA, security, compliance, and integration requirements.
• Build integrations using APIs, webhooks, automation platforms, and native connectors.
• Publish and maintain a strategic MarTech roadmap.

Benefits

• Paid Holidays and Paid Time Off (PTO)
• 401(k) Retirement Plan
• Health and Vision Insurance
• Employer-Paid Dental Insurance, Life Insurance, Care.com Membership & Employee Assistance Program
• Supplemental Coverage (Disability, Critical Illness, Accident)
• Career Growth and Development Opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior