Senior Marketing Manager for Veterinary IVD Products
About The Position
Pluslife is seeking a results-driven Senior Marketing Manager with hands-on experience in molecular diagnostics or in vitro diagnostic (IVD) products. The role supports marketing execution across websites, social media, Google Ads, LinkedIn, and e-commerce channels to drive lead growth, brand awareness, and sales opportunities. Veterinary diagnostic product experience is preferred. The manager creates marketing content and collateral; manages website content, SEO, and user experience; develops lead-generation strategies and marketing funnels; and plans and optimizes digital advertising and social media campaigns. The role also manages e-commerce product listings and promotions, supports trade shows and other marketing events, develops technical and educational materials for veterinary customers, and tracks performance through analytics and regular reporting. Pluslife is a biotechnology company specializing in diagnostic solutions for human and veterinary healthcare. It develops molecular point-of-care testing devices and test cards, including products for companion-animal pathogens, and serves customers across countries and regions worldwide.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Biological Sciences, or a related field.
- 5–7 years of experience in medical diagnostic products.
- Hands-on experience with CMS tools such as WordPress, Magento, or Contentful, as well as Google Analytics and Google Ads.
- Strong understanding of SEO, digital advertising, and social media management.
- Excellent communication, writing, and organizational skills.
- Experience in veterinary diagnostic products, biotechnology, life science, or medical device marketing.
- Familiarity with e-commerce tools such as Shopify and Amazon Marketplace.
- Experience supporting conferences, scientific trade shows, or marketing events.
Nice To Haves
- Experience with veterinary diagnostic products (Veterinary IVD).
- Graphic design or UI/UX experience using Adobe Suite or Figma.
- Experience with Shopify, Amazon Marketplace, or other e-commerce channels.
- Familiarity with Shopify, Salesforce, or HubSpot analytics and reporting.
Responsibilities
- Create marketing content for the company website, landing pages, collateral, email campaigns, and social media.
- Develop promotional graphics, newsletters, blog articles, and product content in collaboration with internal teams.
- Manage and update website content using CMS platforms.
- Optimize website SEO and user experience, and ensure product information, promotions, and landing pages are accurate and current.
- Develop and implement inbound and outbound lead-generation strategies.
- Manage marketing funnels, segmentation, email automation, and retargeting strategies.
- Work with the sales team to improve lead qualification and conversion.
- Manage Google Ads campaigns, including keyword planning, bidding, A/B testing, and performance optimization.
- Plan and execute LinkedIn Ads, paid social campaigns, and retargeting strategies; track KPIs and improve ROI.
- Create and manage e-commerce product listings, campaigns, and promotions, and improve product visibility and conversion.
- Assist with planning and logistics for trade shows, conferences, and marketing events.
- Prepare event materials, booth designs, product handouts, and follow-up campaigns; support onsite execution and gather customer feedback.
- Support marketing initiatives for veterinary IVD products and develop technical content, product descriptions, and educational materials for veterinary customers.
- Understand the needs of veterinary clinics, animal hospitals, distributors, and research labs.
- Track KPIs using analytics and marketing platforms, prepare weekly or monthly reports, and recommend improvements.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
