Senior Marketing Manager: GTM (Hybrid)

8th Light • Chicago, IL

4d • $106,100 - $132,600 • Hybrid

About The Position

8th Light is a technology solutions consultancy founded in 2006 and headquartered in Chicago. They partner with organizations from early-stage startups to large companies, tackling complex software challenges to deliver durable results. The company focuses on building agentic products, their supporting platforms, and the engineering and design at every layer. 8th Light emphasizes quality, curiosity, continuous education, mentorship, and a collaborative, honest culture. They measure success by client outcomes and seek individuals energized by their work and people.

Requirements

• 6-8 years of experience in marketing.
• Proven ownership of marketing measurement and analytics, including instrumenting a marketing stack and setting up reporting.
• Fluency with SEO, AEO, demand generation, and website/content analytics tooling.
• Experience marketing a professional services, consulting, or technical product business to senior B2B buyers.
• Track record of building and running an editorial or content engine across owned channels (LinkedIn, newsletter, blog, website).
• Real event execution experience, particularly intimate, executive-level formats.
• Comfort partnering with senior technologists to surface stories and points of view, with editorial judgment to maintain messaging.
• Relationship-driven approach, valuing peer referrals and warm introductions.
• Plainspoken writing and editing skills with a low tolerance for jargon.
• Organizational savvy to coordinate sales, client service, and leadership without direct authority.

Nice To Haves

• Experience at a small to mid-sized company with close alignment between marketing and hands-on execution.
• Experience marketing technical services like software consulting, data, or AI/ML.
• Experience running a thought-leadership or named-voice program with subject-matter experts.
• Fluency with the current AI and agentic landscape, with judgment to assess credibility with senior buyers.
• Experience with marketing operations and analytics tooling, including SEO and AEO.
• Experience building or customizing AI-assisted workflows for content drafting, asset generation, and performance tracking.

Responsibilities

• Instrumenting and running always-on reporting on leading indicators of marketing engine performance, including content engagement, newsletter growth, website journeys, and event conversion.
• Translating data into strategic decisions for investment and resource allocation.
• Owning the editorial calendar across all owned channels (LinkedIn, newsletter, blog, website) to ensure consistent messaging.
• Building and managing the content engine, capturing stories and insights to create ready-to-use materials for sales and client service.
• Elevating senior technologists into consistent publishing of strong, defensible points of view based on field experience.
• Planning and executing small, themed, invite-only executive dinners in hub cities and virtually, and leveraging these events for future content.
• Supporting outreach and introduction efforts by equipping client service leaders and sales directors with content, event schedules, and targeting recommendations.

Benefits

• Robust L&D program with unlimited access to books, courses, and training on the O'Reilly learning platform.
• Annual financial stipend and time allotment for learning & development.
• Coworking support for the global team.
• Flexible PTO with Floating Holidays.
• 12 weeks of new parent leave for eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed