Senior Marketing Manager

Laird Norton Wetherby•San Francisco, CA

9d•$152,000 - $175,000•Hybrid

About The Position

LNW is seeking a Senior Marketing Manager to lead its marketing efforts. This role is crucial for activating the brand's strengths, including its origin story, differentiated capabilities, and trusted client relationships. The position involves foundational work in year one, such as validating the ideal client profile, establishing operational systems, and building a measurement framework to connect marketing to business outcomes. The role will also focus on brand execution, community events, educational workshops, relationship building, thought leadership, demand generation, digital marketing operations, and team/vendor leadership. This is a build role at an inflection point for the company, with a focus on developing the marketing infrastructure to match the firm's ambition.

Requirements

6 to 10 years of marketing experience, with meaningful time in financial services, wealth management, or an adjacent regulated industry.
Demonstrated experience executing brand and marketing strategy across multiple channels simultaneously.
Experience managing external agencies and coordinating with internal teams.
Hands-on experience with CRM (Salesforce), marketing automation (Marketo), and digital analytics tools.
Strong execution discipline: ability to manage multiple workstreams, deadlines, and vendors without losing quality or brand consistency.
Enough brand instinct to apply a positioning framework correctly without needing direction on every decision.
Comfort working in a relationship-driven culture where trust is built slowly and marketing must earn its seat at the table.
Proficiency in marketing operations: understanding of lifecycle programs, email execution, and performance dashboard analysis.
Exceptional written communication skills.
Comfort operating with a degree of ambiguity during a build phase; ability to prioritize without a perfect playbook.
Ability to execute with the brand in mind, not just the deadline.
Organizational skills to manage a content calendar, event schedule, and multiple agency relationships simultaneously.
Understanding that in wealth management, the brand is the relationship, and treating every client-facing touchpoint accordingly.
Energized by building processes, programs, and infrastructure; not just maintaining what exists.
Ability to take direction well and know the difference between owning execution and overstepping into strategy.
Master at collaboration, investing in the team and collective success.
Must pass background and credit checks, pre-employment exams, and sign all employee agreements.
Ability to consistently and effectively perform the job’s essential functions, duties, and responsibilities.

Nice To Haves

Familiarity with the UHNW or family office client segment is strongly preferred.

Responsibilities

Translate LNW's brand positioning and messaging framework into consistent, compelling execution across all channels and audiences.
Ensure brand consistency across every touchpoint, including digital, events, email, website, content, and internal communications.
Own the communications and promotion strategy for LNW's full events portfolio.
Develop event copy, email invitations, save-the-dates, landing pages, social content, and post-event materials.
Support the design and execution of programs that help the next generation understand and navigate wealth, help client families manage complexity across generations, and build LNW community.
Champion the intentional cultivation of deep, lasting bonds across LNW's entire ecosystem.
Build internal credibility with Wealth Managers and practice leads so that marketing becomes a resource the whole firm actively uses.
Own production, calendar management, compliance routing, and distribution for LNW's content program and advisor-facing content.
Execute the PR amplification workflow when placements land.
Execute marketing programs that support client retention, deepening, and acquisition, with particular focus on the next generation of UHNW clients and Centers of Influence.
Manage lifecycle marketing programs in partnership with the CRM agency and BD team.
Support COI outreach through materials, content, and targeted touchpoints.
Ensure deep partnership/collaboration with the growth team, providing consistency in approach and alignment across effort.
Partner with the Fractional CMO to manage agency relationships across web, paid media, email / CRM, and creative production.
Own website content updates, Marketo operations, and email program execution.
Build and maintain a marketing performance dashboard tracking website visits, email CTR, leads by source, event attendance, and pipeline contribution.
Oversee the marketing technology stack in day-to-day operations.
Support day-to-day coordination with external agency partners across paid media, email / CRM, website, and creative production.
Ensure agency deliverables are on brief, on time, and consistent with brand standards.