Senior Marketing Manager - 12 Month Contract

Melio•New York, NY

7h•Hybrid

About The Position

As a Senior Marketing Manager, you will play a pivotal role in marketing strategy and execution for our U.S. Small Business and Accountant & Bookkeeper audiences, owning key initiatives on our marketing campaign calendar—not only ensuring existing strategies are executed flawlessly, but also maintaining the agility to adapt and build upon these plans as the market and our product evolve. Beyond the core campaign calendar, you will also spearhead broader strategic marketing projects such as redesigning customer journeys to optimize the funnel. You'll be a collaborative problem solver who thrives on working with a diverse mix of teams and stakeholders of varying levels, including GTM, Product, and Strategy. On a day-to-day basis, you’ll partner with channel teams such as Lifecycle, Performance Marketing, Events, and Creative to develop and execute marketing activity ranging from tactical, quick-win initiatives to complex multi-channel campaigns. Together, you will drive high-quality lead generation, accelerate new customer acquisition, deepen existing user engagement, and deliver impactful campaigns that achieve our broader business goals. This role requires strong leadership, exceptional communication and project management skills, and the ability to foster collaboration across remote teams. There is a temporary people management component.

Requirements

8+ years experience in B2B marketing, ideally within SaaS, FinTech, or the payments sector.
Strong generalist toolkit with a clear understanding of how individual channel levers (Performance, Lifecycle, Content, Events) operate, allowing you to effectively partner with channel owners.
A self-starter with strong ownership, adaptability, and curiosity to ramp up quickly and cover a diverse range of business segments and priorities.
Strong ability to translate business goals into actionable GTM strategies and measurable outcomes.
Highly organized with a proven track record in running successful campaigns and content programs from concept to analysis.
Comfort with navigating a matrixed environment, fostering cross-functional collaboration, and driving clarity in ambiguity.
Track record of translating customer insights into actionable strategies and campaigns that resonate with both prospective and existing users.
Strong, proactive communicator with experience presenting to senior executives and large audiences. Able to influence internal and external stakeholders of varying levels towards desired outcomes.
Confident in using data and insights to inform decisions, optimize campaigns, and communicate results.
Familiarity with Asana, Salesforce, and analytics tools.

Nice To Haves

Experience with people management
Experience working with small businesses and/or accountants
Experience with agency or external stakeholder coordination

Responsibilities

Take ownership of the inflight marketing strategy, ensuring executional excellence while adapting the plan to shifting internal and external factors; Manage the Melio marketing budget, ensuring initiatives stay on track and on budget.
Partner closely with channel owners to develop and deliver integrated marketing activities, balancing priorities and resources across multiple concurrent campaigns to achieve brand and business goals for both our Accountant & Bookkeeper (AB) and Small Business (SB) audiences.
Create compelling external content and sales enablement materials that equip the broader team to effectively communicate Melio's value proposition and propel Melio’s image in the market; create thoughtful distribution strategies and clear success measurement to amplify content usage.
Drive event strategy, such as how and where Melio shows up in the field, collaborating closely with the in-house Events team to execute; ensure our market presence drives measurable engagement and leads.
Act as the connective tissue between marketing and the broader business. You will proactively share upcoming campaign roadmaps, report on performance metrics, and ensure all internal and executive stakeholders are fully informed and aligned with our marketing activities.
Embed testing, measurement, and optimization into all campaign activity, seeking continuous improvement and fostering a feedback loop across internal marketing channel teams, GTM, and other cross-functional stakeholders.

Benefits

Competitive compensation packages
Medical, Dental, and Vision
FSA and HSA
401K matching
Wellness programs (financial, physical, emotional, social, and community support)
Competitive vacation time
Sick days
Holidays
Parental leave
Wedding days
Fully stocked kitchens
Weekly Seamless stipend
Catered meals