Senior Marketing Specialist - (12 MONTH CONTRACT)
About The Position
The Senior Marketing Specialist is a champion for our customers. They will help lead and implement integrated customer-first marketing strategies for the business across paid, owned and earned channels to help empower our Pro, DIY and DIFM customers to take on and complete their home improvement projects. They are responsible for coordinating campaign details across various internal marketing, merchandising and other cross-functional partners to ensure a seamless end to end campaign execution across all channels, providing regular recommendations and updates to their 360 businesses to ensure visibility and alignment.
Requirements
- Minimum 3+ years of previous marketing experience in a relevant role
- Undergraduate degree or college diploma preferably in business or marketing
- Advanced capability in MS PowerPoint, Excel, Word, Outlook
Nice To Haves
- Bilingual (English/French) will be considered an asset
Responsibilities
- Execute against category marketing strategies as established by the marketing manager
- Provide planning support for the marketing manager as it pertains to key marketing campaigns
- Lead detailed implementation and communication of business specific marketing plans to cross functional teams (merchandising, advertising, operations, etc)
- Act as the main point of contact for all category-specific advertising production consisting of campaign details, creative proofing and approvals among various other day-to-day responsibilities.
- Responsible for end-to-end execution of integrated marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
- Be agile and action oriented when new opportunities and campaign pivots arise to react to market and customer needs
- Update and maintain departmental marketing calendar and supporting materials
- Champion The Home Depot brand values across all marketing content and communications
- Support additional projects for the marketing team as required
- Keep track of competitor and market trends
- Become knowledgeable in the industry, business, culture and customer
- Evaluate effectiveness of marketing executions by reviewing results and applying learnings
- Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media and ecommerce
- Engage with peers and partners to foster different perspectives and collaboration
Benefits
- Hybrid work days
- Steel toe boots
- Aprons
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
