Senior Marketing Manager

ThinkingData • Sunnyvale, CA

2d • Onsite

About The Position

ThinkingAI is building the Agentic Enterprise Platform (Agentic Engine) helping companies move beyond dashboards into autonomous operations. We enable teams to detect, diagnose, decide, and act by combining structured and unstructured data into a closed-loop system that drives real business outcomes.

We’re hiring a Senior Marketing Manager to own execution across campaigns, pipeline generation, website performance, and event-driven growth, while helping scale our outbound and ABM motion. You will report to and work directly with the VP of Marketing, partnering closely on strategy and execution across key initiatives. This is a hands-on, performance-driven role. You will be responsible for turning strategy into execution and driving measurable pipeline impact.

Requirements

• 6–8+ years in B2B marketing (SaaS preferred)
• Proven track record of driving pipeline, not just leads
• Hands-on expert in HubSpot
• Hands-on expert in Google Ads
• Hands-on expert in LinkedIn Ads
• Hands-on expert in Google Analytics
• Strong understanding of marketing technology (martech) including CRM and automation systems
• Strong understanding of marketing technology (martech) including attribution and tracking frameworks
• Strong understanding of marketing technology (martech) including campaign analytics and reporting
• Startup-minded: Thrives in a fast-paced, evolving environment where priorities can shift
• Ownership & execution: Able to manage yourself, organize projects, and drive initiatives end-to-end
• Proactive problem solver: Identifies issues early and brings solutions, not just problems
• Strong communicator: Keeps stakeholders aligned with clear updates on progress, results, and blockers
• Collaborative team player: Willing to step outside core responsibilities when needed
• Detail-oriented and accountable: High standards for quality and follow-through
• Global team collaboration: Comfortable working with offshore teams, including occasional off-hours coordination

Responsibilities

• Plan and execute integrated campaigns across website, email, paid media, events, and outbound
• Own pipeline contribution and continuously optimize conversion (MQL → SQL → revenue)
• Partner closely with sales to drive pipeline growth and efficiency
• Own the company website as a core conversion channel
• Define requirements for landing pages, site updates, and new features based on campaign and funnel needs
• Manage execution with developers/designers, ensuring timelines, quality, and accuracy
• Optimize website performance across messaging, UX, and conversion rates
• Use data and analytics to continuously improve funnel performance from traffic → conversion
• Own execution in HubSpot, including workflows, lifecycle stages, and reporting
• Manage and optimize paid campaigns across Google Ads and LinkedIn Ads
• Leverage Google Analytics to track behavior, attribution, and conversion paths
• Build and maintain a clean, scalable marketing tech stack (martech) across CRM, analytics, and paid platforms
• Ensure accurate tracking, attribution, and reporting across the funnel
• Continuously test, optimize, and improve campaign performance and ROI
• Own the strategy, planning, and execution of events as a core pipeline channel (conferences, hosted events, executive dinners)
• Identify the right events and formats to drive high-quality pipeline and brand impact
• Coordinate end-to-end execution including logistics, vendors, messaging, and on-site presence
• Travel to lead and support key events as needed
• Partner with sales to maximize event ROI (pre-event outreach, on-site engagement, post-event follow-up)
• Extend event impact into pipeline through integrated campaigns
• Help build and scale account-based marketing (ABM) programs across priority accounts
• Develop targeted messaging by persona (executives, directors, operators)
• Partner with SDRs and sales on outreach strategy and execution
• Leverages AI tools to improve speed, efficiency, and decision-making across campaigns and operations
• Uses AI to enhance workflows (content, analysis, targeting, reporting), not replace critical thinking
• Maintains strong judgment and domain expertise and able to validate outputs and ensure quality
• Continuously explores and applies new AI-driven approaches to improve performance

Benefits

• 15% performance bonus tied to pipeline and campaign KPIs (On-site)
• 10–15% performance bonus tied to pipeline and campaign KPIs (Remote)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed