Senior Marketing Manager - Cell Discovery

Lonza•Durham, NC

1d•Onsite

About The Position

Lonza is seeking a scientifically driven, results-oriented Senior Marketing Manager, Cell Discovery to lead strategic marketing initiatives that accelerate demand generation, customer engagement, and portfolio growth across its life sciences business. The role combines scientific expertise with modern marketing strategies to translate complex technical concepts into compelling customer experiences and measurable business results. The position is based in Lonza’s Durham, North Carolina; Walkersville, Maryland; or Boston, Massachusetts office, with a typical Monday through Friday schedule from 8:00 AM to 5:00 PM EST. The manager collaborates with global teams across Sales, Market Development, R&D, Digital Marketing, Marketing Communications, and other functions. The role develops and executes integrated campaigns, optimizes digital experiences and customer journeys, creates scientifically credible customer-facing content, and evaluates campaign results to improve marketing ROI. The position also requires compliance with applicable safety, FDA, and ISO 9001 requirements. The full-time base annual salary is expected to range from $132,100 to $148,650. Compensation depends on the candidate’s qualifications, skills, experience, and relevant knowledge.

Requirements

Master’s degree in Biology, Chemistry, Biochemistry, Cell Biology, or a related scientific discipline.
Strong scientific understanding of drug discovery workflows, cell biology, cell culture applications, and related life science technologies.
At least 5 years of marketing experience in life sciences, biotechnology, cell and gene therapy, laboratory technologies, bioprocessing, or related markets.
Proven success developing and executing integrated, multi-channel marketing campaigns.
Experience translating complex scientific concepts into customer-focused value propositions and marketing strategies.
Hands-on experience with marketing automation and CRM platforms such as Marketo, HubSpot, Salesforce, Eloqua, Pardot, or similar tools.
Strong knowledge of digital marketing, including email marketing, content marketing, social media, SEO, paid media, and marketing analytics.
Ability to analyze data, identify trends, and deliver actionable marketing insights.
Experience developing high-value content in partnership with Marketing Communications teams.
Strong project management skills, including the ability to manage multiple initiatives while maintaining attention to detail.
Excellent interpersonal, communication, and stakeholder management skills in a global, matrixed organization.
Advanced proficiency in Microsoft Office and ability to rapidly adopt new digital tools and AI-enabled technologies.
Self-motivated, able to work independently, and able to drive personal and business objectives.
Adaptable, resilient, and comfortable working in a fast-paced environment with evolving priorities.

Nice To Haves

PhD in Biology, Chemistry, Biochemistry, Cell Biology, or a related scientific discipline.

Responsibilities

Develop and execute integrated, multi-channel marketing campaigns aligned with strategic business priorities and portfolio growth objectives.
Plan and coordinate digital, content, email, webinar, social media, and event marketing initiatives.
Manage campaign timelines, budgets, deliverables, and performance metrics.
Partner with Commercial, Portfolio Management, Market Development, Scientific, and Regional Marketing teams to improve campaign effectiveness.
Map and optimize customer journeys so marketing programs address customer needs and support business goals.
Use marketing automation, CRM platforms, SEO/SEM, analytics tools, content management systems, and other technologies to improve campaign performance.
Optimize digital experiences, including landing pages, email campaigns, website content, and paid media initiatives, to drive conversion and engagement.
Translate complex scientific and technical concepts into customer-facing messaging and high-value marketing content.
Support development of webinars, scientific publications, application notes, white papers, customer success stories, presentations, and digital campaigns.
Collaborate with subject matter experts to ensure scientific accuracy and technical credibility across marketing materials.
Analyze campaign performance against KPIs and business metrics and recommend actions to improve marketing ROI.
Use customer insights, market trends, and digital analytics to continuously enhance campaign effectiveness.
Maintain relationships with stakeholders across a global matrix organization while managing multiple projects and priorities.
Ensure compliance with applicable safety, FDA, and ISO 9001 requirements.
Perform other duties as assigned.