SENIOR MARKETING MANAGER- GA

Distro•Duluth, GA

1d•Onsite

About The Position

The Senior Marketing Manager, Customer/Lifecycle Marketing is responsible for customer and lifecycle marketing to drive engagement and retention strategies that enhance the customer journey. This role requires a strong marketing background, excellent analytical skills, and a passion for creating impactful customer experiences. Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions including HR/HCM technology, managed services, and global business process outsourcing (BPO). Our company and its service providers serve over 95,000 businesses and process over $135B in annual payroll. Headquartered in Chandler, Arizona, Vensure helps businesses streamline and grow with custom strategies benefiting both employers and employees.

Requirements

Proven success in developing and executing marketing campaigns.
Strong analytical skills with data-driven marketing experience.
Excellent communication and interpersonal skills.
Ability to work collaboratively in a fast-paced environment.
Proficiency in marketing automation tools and CRM systems.
Bachelor's degree in Marketing, Business, or related field.
5+ years of marketing experience focusing on customer and lifecycle marketing.

Nice To Haves

MBA preferred.

Responsibilities

Develop and execute customer lifecycle marketing strategies to boost engagement, retention, and loyalty.
Analyze customer data and insights to improve the customer journey and increase lifetime value.
Collaborate with product, sales, and customer service teams to ensure a seamless customer experience.
Create and manage targeted marketing campaigns across email, social media, and digital advertising.
Monitor and report marketing initiative effectiveness, using data to optimize strategies.
Stay current on industry trends and best practices in customer and lifecycle marketing.
Build and promote relationships across teams for effective communication and services affecting clients.
Attend webinars and training to stay updated on company and department best practices.
Complete projects and duties as assigned by supervisor.