Senior Marketing Manager (m/f/d) Content Marketing

TecAlliance

17h • Hybrid

About The Position

We are TecAlliance, a neutral Data-as-a-Service market connector founded by over 30 automotive aftermarket companies. With over 1,000 employees worldwide and customers in 140 countries, we enable the market without competing in it. You will join an international Marketing team of 11 professionals, collaborating across functions to drive impactful marketing initiatives and support business growth by working closely with Sales and Product teams. While our team is spread across Europe, Marketing leadership is primarily based in Germany and the Netherlands, fostering a strong international work environment. This is a full-time position (40 hr/week) that can be performed either from our office in Heerlen or remotely within the Netherlands. In this role, you will shape TecAlliance's market presence through strategic content and integrated marketing campaigns. By developing compelling messaging and coordinating global initiatives, you will increase brand visibility, audience engagement, and market impact.

Requirements

• Bachelor's or Master's degree in Marketing and Communication, Business Administration, Automotive Management or a related discipline.
• Several years of experience in B2B Marketing, Content Marketing, or Marketing Communications.
• Proven success in managing integrated marketing campaigns across channels and international markets.
• Strong content strategy, storytelling, and content creation skills as well as experience with corporate communications and brand positioning.
• Hands-on expertise in website, email, and social media marketing.
• Strong stakeholder management and the ability to drive cross-functional projects without direct authority.
• Fluent English.
• German native or fluent preferred.

Responsibilities

• Develop and own TecAlliance's content strategy, aligning content initiatives with business priorities, brand positioning, and target audience needs.
• Define content themes, messaging frameworks, editorial priorities, and maintain a coordinated content calendar to drive consistent communication.
• Lead integrated marketing campaigns from concept and messaging through to activation, optimisation, and performance evaluation.
• Coordinate campaigns and content across digital and offline channels, including website, email, social media, events, and other marketing activities.
• Create and manage high-quality content such as articles, case studies, thought leadership pieces, social media content, and email communications that strengthen TecAlliance's visibility and market position.
• Act as the primary point of coordination between Central Marketing and regional teams, providing guidance and enabling successful local activation of global initiatives.
• Partner closely with Product Marketing, Sales, Corporate Communication, regional Marketing teams, and external industry partners to deliver impactful marketing programs and ensure a consistent brand experience.

Benefits

• Remote work (80-100%)
• Regular on-site team events
• Structured Onboarding with an individual onboarding plan and multiple onboarding days
• Access to e-learning, training, and documentation
• Tailored tech set-up (Dell devices, notebook, 2 monitors, headset, mobile phone, mouse + keyboard, docking station)
• Flexible working hours

What This Job Offers

• Job Type: Full-time
• Career Level: Senior