Senior Marketing Manager (Western Americas & Canada)

Blacklane•Los Angeles, CA

40d•$81,000 - $115,000•Hybrid

About The Position

As Senior Marketing Manager for the West + Canada region (covering the Western U.S. markets and Canada), you will craft and execute high-impact marketing strategies that strengthen Blacklane's brand presence, attract new corporate and premium travelers, and deepen loyalty among existing clients. This role blends strategic vision with hands-on execution, requiring someone who can design campaigns that resonate with C-suite decision-makers, corporate travel managers, and high-net-worth individuals. You'll work in close partnership with the global marketing team, ensuring that regional initiatives fuel business growth while showcasing Blacklane's position as the trusted choice for premium, sustainable, and reliable chauffeur services.

Requirements

Bachelor's degree in Marketing, Business, or related field (MBA or advanced certifications a plus).
7+ years of progressive marketing experience, ideally within luxury, hospitality, mobility, or travel sectors.
Proven ability to create and execute region-specific marketing strategies that align with global business objectives, ideally with prior responsibility for managing a marketing budget.
Highly organized with the ability to manage multiple initiatives and deadlines in a fast-paced environment.
Strong balance of creativity and data-driven decision-making to deliver impactful, measurable campaigns.
Polished written and verbal communication skills, with the ability to craft persuasive messaging for premium audiences.
Strong understanding of the luxury and corporate travel landscape across the Western U.S. and Canada; existing network within relevant industries is a plus.
Expertise across digital channels including social media, SEO, paid campaigns, CRM, and analytics tools (Google Analytics, social media insights, etc.).

Responsibilities

Regional Strategy & Execution: Develop and execute tailored marketing strategies to strengthen Blacklane's footprint in Western Americas and Canada, aligned with global brand and revenue objectives.
Campaign Management: Lead end-to-end planning and execution of multi-channel campaigns (digital, print, events, OOH, partnerships), ensuring creative excellence and ROI.
Market Insights & Analytics: Analyze customer behavior, competitor activity, and industry trends. Translate insights into actionable strategies and continuously optimize performance using KPIs and ROI data.
Strategic Partnerships & Collaborations: Build alliances with global corporations, premium travel providers, and hospitality groups to deliver value-added services for business travelers and expand Blacklane's reach through co-branded experiences.
Content & Brand Messaging: Oversee development of premium, on-brand content for digital platforms, advertising, and local activations that resonate with luxury audiences.
Experiential & Event Marketing: Conceptualize and deliver exclusive events, sponsorships, and activations that build brand awareness and loyalty among affluent travelers and corporate clients.
Cross-Functional Collaboration: Work closely with Sales, PR, Operations, and Product to ensure integrated campaigns and consistent customer experiences. Mentor and support junior marketing talent or interns when applicable.
Budget & ROI Management: Own and optimize the regional marketing budget, ensuring maximum return on investment.
Reporting & Continuous Improvement: Provide regular reporting on campaign results, highlighting key metrics, learnings, and recommendations for future activities.