Marketing Manager - Americas

Janes•Arlington, VA

1d•Hybrid

About The Position

Janes empowers military, government, and defense leaders to act with confidence in an increasingly complex world. Our trusted defense, security, and geopolitical information delivered through seamless digital platforms and system integrations - turns overwhelming data into clear, actionable intelligence and insight. By filling critical information gaps, Janes helps customers analyze threats, accelerate decisions, and stay ahead of emerging challenges Job purpose: Ready to make an impact? We’re looking for a strategic, data- and results-driven Marketing Manager to lead our Americas marketing programs and bring the Janes brand to life across the defense and intelligence communities. As Marketing Manager, you’ll be a key member of our global marketing team, owning the strategy and implementation of our Americas marketing activities. From account-based marketing and integrated campaigns to social media, and partner collaborations, you’ll create initiatives that drive visibility, engagement, thought leadership, and growth across all channels. How you will contribute at Janes:

Requirements

Strategy & Planning: Develop data-and results-driven marketing strategies that align and resonate with defense and intelligence communities and the defense industrial base within the Americas.
Market & Customer Insight: Conduct market research, analyze customer behavior, and use data-driven insights to inform decisions and identify opportunities.
Brand Management: Reinforce Janes brand positioning and messaging across all channels to maintain a strong, consistent image.
Cross-Functional Collaboration: Work closely with internal Sales, Product, Events and leadership teams to align marketing efforts with business objectives and product launches.
Campaign Execution: Set and lead multi-channel campaigns—including digital ads, SEO/AEO, content, email and social media to promote Janes solutions, strengthen brand positioning and generate leads.

Responsibilities

Strategy & Planning: Develop data- and results-driven marketing strategies that align and resonate with defense and intelligence communities and the defense industrial base within the Americas.
Market & Customer Insight: Conduct market research, analyze customer behavior, and use data-driven insights to inform decisions and identify opportunities.
Brand Management: Reinforce Janes brand positioning and messaging across all channels to maintain a strong, consistent image.
Cross-Functional Collaboration: Work closely with internal Sales, Product, Events and leadership teams to align marketing efforts with business objectives and product launches.
Campaign Execution: Set and lead multi-channel campaigns - including digital ads, SEO/AEO, content, email and social media to promote Janes solutions, strengthen brand positioning and generate leads.
Sales Enablement: Develop assets, such as presentations, playbooks, one-pagers and content libraries, to equip sales teams with resources to effectively communicate Janes value proposition and generate leads.
Partner Collaboration: Work with external partners to develop and execute strategies that promote and generate leads for joint solutions and resellers.
Social Media Support: Support social media initiatives as needed, ensuring consistent voice, engagement and relevance.
Performance Analysis: Monitor KPIs, analyze campaign results, and deliver actionable reports to stakeholders.
Budget & Resource Management: Manage marketing budgets, allocate funds effectively, and track expenses to maximize ROI.