Marketing Specialist - Americas

Top Employers Institute•New York, NY

5d•Hybrid

About The Position

Marketing Specialist – Americas (Performance & Growth) Description of the company Top Employers Institute is the global authority on recognising excellence in People Practices. We help accelerate these practices to enrich the world of work. Through the Top Employers Programme, participating companies can be certified and recognised as an employer of choice. The Certification is awarded to organisations based on the participation and results of the HR Best Practices Survey covering six HR domains consisting of 20 topics such as People Strategy, Work Environment, Talent Acquisition, Learning, Diversity & Inclusion, and Wellbeing. In 2026, Top Employers Institute certified nearly 2,500 organisations in 131 countries/regions. These certified Top Employers positively impact the lives of over 14 million employees globally. Top Employers Institute, for a better world of work. Purpose and contribution to company strategy The purpose of this role is to support the growth and development of the Americas region by building, operating and continuously improving a reliable and scalable demand generation engine, with a strong focus on the US market. This role translates strategic priorities into structured execution across campaigns, systems and processes, ensuring operational discipline, data-driven decision-making and measurable performance outcomes. The Marketing Specialist Americas contributes to the company’s growth strategy by strengthening the marketing foundation in the region, improving funnel efficiency, accelerating learning cycles and supporting revenue-generating initiatives such as inbound campaigns, paid media and field marketing activities. The role works closely with the Marketing Manager Americas and interfaces with global marketing teams to ensure alignment with global frameworks while addressing regional execution needs Key result areas and main activities Demand Generation & Campaign Execution • Build, execute and optimize demand generation campaigns across key channels (paid media, email, inbound and marketing automation). • Translate strategic priorities into structured campaign execution within Salesforce and Pardot. • Support lead generation, nurturing and funnel progression initiatives aligned with regional goals. • Ensure campaigns are executed with strong operational discipline and clear performance tracking. Performance, Data & Optimization • Monitor and analyse campaign performance across channels, identifying insights and optimization opportunities. • Establish performance baselines and support continuous improvement through testing and experimentation. • Use data and performance frameworks to improve conversion rates, lead quality and funnel efficiency. • Apply AI tools and modern marketing technologies to improve execution efficiency and insight generation Marketing Operations & Systems • Ensure reliable and consistent use of marketing systems and processes (Salesforce, Pardot, paid media platforms). • Maintain campaign structure, data accuracy and operational hygiene to support scalable execution. • Support reporting and performance reviews with accurate and timely data. • Collaborate with internal stakeholders to ensure smooth campaign execution and handover to sales. Field Marketing & Events Support (US) • Support the execution of field marketing initiatives and in-person events in the US market. • Coordinate with vendors, suppliers and internal stakeholders to ensure seamless event execution. • Support post-event lead follow-up and integration into marketing and sales workflows. Competencies Company competencies Collaboration Customer focus Global perspective Key success competencies Drives results Manages complexity Ensures accountability Communicates effectively Data-driven optimization and decision making Continuous improvement mindset Hands-on execution orientation

Requirements

3–5 years of experience in hands-on B2B marketing, demand generation or performance marketing roles
Proven experience executing and optimizing campaigns across paid media, email and marketing automation channels
Experience working with CRM and marketing automation platforms (Salesforce and Pardot preferred; similar platforms acceptable)
Experience with paid media platforms such as Google Ads and LinkedIn Campaign Manager
Strong analytical skills and ability to translate performance data into optimization actions
Comfortable working in a performance-driven, execution-focused environment
Fluent English required

Nice To Haves

Spanish desirable (preferred)
Experience supporting field marketing initiatives, events and vendor coordination is a plus

Responsibilities

Build, execute and optimize demand generation campaigns across key channels (paid media, email, inbound and marketing automation).
Translate strategic priorities into structured campaign execution within Salesforce and Pardot.
Support lead generation, nurturing and funnel progression initiatives aligned with regional goals.
Ensure campaigns are executed with strong operational discipline and clear performance tracking.
Monitor and analyse campaign performance across channels, identifying insights and optimization opportunities.
Establish performance baselines and support continuous improvement through testing and experimentation.
Use data and performance frameworks to improve conversion rates, lead quality and funnel efficiency.
Apply AI tools and modern marketing technologies to improve execution efficiency and insight generation
Ensure reliable and consistent use of marketing systems and processes (Salesforce, Pardot, paid media platforms).
Maintain campaign structure, data accuracy and operational hygiene to support scalable execution.
Support reporting and performance reviews with accurate and timely data.
Collaborate with internal stakeholders to ensure smooth campaign execution and handover to sales.
Support the execution of field marketing initiatives and in-person events in the US market.
Coordinate with vendors, suppliers and internal stakeholders to ensure seamless event execution.
Support post-event lead follow-up and integration into marketing and sales workflows.