Integrated Marketing Manager- Canada

Ride Aventon • Brea, CA

3d • $80,000 - $100,000

About The Position

The Integrated Marketing Manager, Canada is the cross-functional owner of all Canadian marketing execution. Reporting directly to the Director of Sales & Operations – Canada, with oversight from the Sr. Director of Brand Marketing, this role localizes global marketing strategy, executes Canada-specific tactics, and ensures that campaigns, content, and messaging reflect the unique characteristics of the Canadian market.
This is an individual-contributor role functioning like a startup environment: hands-on, versatile, and able to move between strategic thinking and tactical execution.

Requirements

• 3–5 years of broad marketing experience across digital, CRM, or content.
• Comfort operating as the “local marketing owner” without a direct team.
• Strong organizational, project management, and communication skills.

Nice To Haves

• French language ability is an asset.

Responsibilities

• Adapt U.S. marketing campaigns for the Canadian market, including copy, messaging, product positioning, and EN/FR-CA content where applicable.
• Manage the Canada marketing calendar; coordinate timing with U.S. performance, lifecycle, and brand teams.
• Build and execute Canada-specific B2B email campaigns for current and prospective dealers.
• “Canada-fy” existing creative assets by collaborating with the creative team weekly on localized versions.
• Prepare specifications for Canada landing pages, product pages, and promotional banners on Shopify.
• Partner bi-monthly with the U.S. performance team on geo-targeting and tactical ad setup.
• Coordinate as-needed with U.S. lifecycle on DTC localization and B2B sends.
• Produce regionalized dealer one-pagers, sales enablement kits, and sell-in decks.
• Support dealers bi-monthly with marketing advice, content access, or regional merchandising needs.
• Lead Canadian event execution in partnership with the U.S. events team, including logistics, promotion, and booth collateral.
• Manage weekly reporting for Canadian traffic, sales, paid performance, and dealer metrics.
• Recommend incremental adjustments to improve performance at the regional level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees